6 Social Media Strategies for Real Estate Agents

6 Social Media Strategies for Real Estate Agents

Social media isn’t new, and you’re not new to it, either! In fact, you’re well-versed in how to use your online presence to your advantage. But still, there are so many social media strategies that come recommended by the big-name marketing professionals, that it’s hard to know who to listen to and how much of what they say should be put into action.

In this article, we’ve pulled together six social media strategies that you can implement right away — if they suit your professional marketing needs. Just remember to show up, be yourself, and trust in the process.

1. Interact with your audience.

The key word to the marketing tools you’re using is social. Make an effort to interact with the people who are liking or commenting on your posts. Respond to anyone who DMs you or reacts to an image you’ve shared.

What’s the point of social media if you aren’t communicating with the people who follow you, and the people that you follow? 

2. Educate, but don’t assume.

If you’re going to put in an effort with the social media strategies listed in this article, educating your followers about real estate FAQs is a great way to position yourself as an expert in front of potential buyers.

There’s a massive amount of information you can share that covers the entire home buying or selling process.

The one important thing to point out here is that not all of your buyers or sellers are first-timers. Often, people mistake educational content as information that the greenest audience is seeking. But people who have bought and sold before still have a lot of questions when it’s time to do it all again. Their life and financial situation may have changed since their first purchase, and new questions will develop due to the intricacies of buying and selling, especially if it’s happening around the same time.

3. Follow hashtags and local community accounts.

Depending on what social media platforms you’re using, you may have the option to keep a list of community-related accounts and hashtags that your audience would be using. Use this feature! This allows you to simply sign online and seek out the exact audience you’re trying to get in front of. There’s no way you can get sucked into an endless scroll if your lists are categorized and you’re only communicating with the people and accounts that use them or post about them.

If the social media platforms you enjoy spending your time on don’t have list features at this moment, then it’s time for you to create your own. Make a spreadsheet in which you can track potential leads you want to communicate with. Add any hashtags or hashtag groups you want to keep an eye on. Then, when it’s time for you to consume content, head over to that spreadsheet to the just-right people to talk with.

4. Take the lead.

You know all the social media strategies that involve communicating with the people who reach out to you online, but have you ever considered being the person who does the initiating? You don’t have to sit back and wait for people to follow you. In fact, putting yourself out there and growing your network is one of the best ways to start with social media selling.

Use the search feature to find people you know in your community. Add them. Then, go back to searching to find people you may not know well, but you’d like to be in your professional network. And add them too. Once you’ve connected with a new group of people, be the one to initiate the conversations. 

5. Shout out your clients.

Did your clients just close on a home? Celebrate with them by posting a quick message that shows your excitement for their new adventure. This isn’t the time to be snapping and sharing pictures of them directly underneath the numbers on the home they’re hoping to buy (you do want to make sure you protect their privacy!) — but quickly tagging a picture taken of them after the closing process concludes and wishing them luck as they take the leap makes for an excellent client experience. It will also show how much you care about your clients in front of your audience at large, too.

6. Be yourself.

And finally, to quote Shakespeare, “to thine own self be true,” which, if you aren’t familiar with the bard, pretty much just means to be yourself when you show up on social media. As much as everyone preaches otherwise, there are no specific social media strategies that work for every person or every business owner. 

Just by showing up and being present online, you’re one step closer to meeting your next potential client. Show up and share some of your personality, your idiosyncrasies, and your education and experience. The people following you will like you for who you are, and they’ll want to see your personality shine through, regardless of how it presents itself.

Plus, it’s a lot easier to act natural than it is to try to live up to a certain persona you’ve created for yourself.

These are just a few of the many social media strategies you can use as a real estate agent. If you’re looking to up your social game, start small, be consistent and strategic, and in no time you’ll grow your following and build a social presence.

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Erin Ollila

Erin Ollila is a content strategist and writer who believes in the power of words and how a message can inform — and even transform — its intended audience. Reach out to her on Instagram at @ErinOllila, or visit her website erinollila.com.