5 Ways Real Estate Agents Can Give Back to Their Community

5 Ways Real Estate Agents Can Give Back to Their Community

The season for giving is officially here. As a real estate agent, now is an excellent time to think about ways to give back to your community. Not only is giving back good for the soul, but in all honesty, it’s also a great marketing technique.

5 ideas for how real estate agents can give back to the community

Use these suggestions to get started, but also feel free to contribute to a charity of your choice. At the end of the day, anything you can do to help your community is worthwhile.

1. Sponsor a community sports team.

If you have a local area in mind, a great way to get your name out there is to sponsor a local sports team. In this case, your financial support will help kids of all economic levels participate in a healthy afterschool activity. However, as an added bonus, it’s an efficient way to market yourself to parents who most likely want to stay within the school district boundaries.

As far as how to be a sponsor, most of the time, this job involves paying for a few uniforms (that are emblazoned with your company’s logo) and some sports equipment. You might also have to cover some field use fees. Not to mention that it’s also a good idea to host a pizza and ice cream party for your team at the end of the season.

Getting involved is usually as simple as talking to the youth organizers in your community. If you have a community center or local YMCA, that is a good place to start. If not, try schools and or local religious organizations to see if they’ve started any youth teams.

2. Host a booth at a local walk/run.

Next, if you like to be active, consider hosting a booth at a local walk/run event. In this case, you are supporting other members of your community as they raise funds towards a particular charitable cause. However, at the same time, you’ll be putting your brand out there.

Typically, sponsoring one of these events involves paying an entry fee in order to have a booth. Then, once you get your booth set up, you’re also going to want to give out a decent amount of swag. Usually, the swag will have something to do with the event — it could be hats, water bottles, or t-shirts.

But that said, you also want to make sure that your name and contact information are prominently displayed on these items.

3. Lend a hand building houses.

As a real estate agent, it makes all the sense in the world to do something charitable that involves housing. In this case, there are many organizations that work toward the goal of building houses for those who are less fortunate. While Habitat for Humanity is the most famous one, it is not the only option out there.

Here, the return is all about the opportunity to network with your fellow volunteers. While you may spend a few hours on a Saturday hammering nails and putting up framing, you also have the chance to network with other service-oriented people in your community. You never know when one of the people who you are working with will be in need of a real estate professional.

4. Adopt a family for the holidays.

With the holidays around the corner, now is the perfect time to adopt a family in your community. Here, “adoption” can mean different things to different people, but it usually involves either sending them a holiday meal or buying gifts for any children in the family to open during their holiday celebration.

While you may only want to host one or two families yourself, you can make a bigger impact by coordinating the assignment of families among those who work in your office.

Typically, this type of event works best if you partner up with a charitable organization in your community. While you might want to work with someone organic to your community, in general, Toys for Tots, Lutheran Social Services, and the Salvation Army all host yearly programs.

5. Host a clothing drive.

Lastly, you could consider hosting a clothing drive. For this event, you would mainly be responsible for hosting a space for people to drop off their clothing, organizing it, and transporting it to the appropriate charitable organization.

Again, this works best if you partner up with an existing charitable organization in your community that can help you with coordinating the details. Planet Aid, Project Giving Kids, and Second Chances all host activities like this on the regular.

Truthfully, like all the activities on this list, doing this should come more from the goodness of your heart then from any desire for exposure. But, you can get your name out there by advertising your clothing drive in various community outlets.

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Tara Mastroeni

Tara Mastroeni is a real estate and personal finance writer. She has a BFA in Media Production from Emerson College. Her work has been published on websites such as Forbes, Business Insider, and The Motley Fool. She has also been featured as a subject matter expert on Innovators with Jane King and the American Trends podcast. Find her at TMRealEstateWriter.com or on Twitter at @TaraMastroeni.