REALTOR®’S Toolkit: Top Tech Innovations in the Real Estate World
Gone are the days of simple print ads in newspapers to showcase properties. Now, technology offers tools that do much more — they provide a closer look at properties, help predict market trends, and even speed up the bidding process.
However, these tech tools are more than gadgets; they are key to growing your business and meeting client expectations, all while making you stand out amongst other realtors. What’s more, tech helps you not only in showcasing properties but also in understanding and interacting with your clients.
Each new tool you use can add value to your business, opening up new possibilities and ideas. So let’s take a look at seven essential tech innovations every realtor needs to have in their toolkit.
Essential Technology For Modern Realtors
An HD Drone
A high-definition (HD) drone is a small aerial vehicle equipped with a high-resolution (1080p+) camera capable of capturing sharp images and videos from above. Here is how it can elevate your presentations:
- Aerial photography and videos. Drones can capture stunning aerial photographs and videos of properties. They can highlight features like pools, gardens, and the overall layout of the property, which can be a strong selling point.
- Virtual tours. HD drones can help create engaging virtual tours, allowing potential buyers to get a feel for the property without having to visit in person.
- Marketing material. The images and videos captured by drones can be used in online listings, social media, and other marketing materials, making your property listings more spectacular and appealing.
Virtual Reality (VR) offers a great way to show properties to buyers. With a VR headset, people can take a virtual tour of a property without leaving their own home.
It allows them to walk through rooms and look around without being there in person. It’s helpful for those who can’t visit in person or want to check out properties before visiting, as well as disabled people.
Additionally, if you’re selling properties still under construction, VR can let you show buyers what the finished project will look like. It can also show potential customizations like different color schemes or furniture layouts, helping buyers effectively design the place before buying it.
3D Printing Technology
3D printing technology allows realtors and developers to create tangible scale models of properties or entire housing projects swiftly and at a lower cost compared to traditional methods.
These models provide a physical representation that can help clients visualize the final product better than through digital images alone. Plus, you can use 3D printing to create customized marketing materials or even fixtures and fittings for properties. This allows you to offer a more personalized touch, making you stand out among the competition.
Augmented Reality Apps
Augmented Reality (AR) apps are transforming the way realtors and clients interact with properties. In fact, more than 70% of realtors confess that augmented reality and virtual reality have changed the way they market properties.
These apps allow users to superimpose digital information, like furniture or decor, onto the real environment when viewed through a smartphone or tablet. Just like VR, this can help bring unfinished or unfurnished properties to life, all while maintaining a futuristic feeling.
Furthermore, AR apps can help realtors present house remodeling plans or enhancements in a realistic manner, making discussions with clients more productive and helping them envision the potential of a property.
A Virtual Staging Service
Virtual staging is a service that uses digital technology to furnish and decorate a property virtually, making it appealing to potential buyers. Unlike traditional staging, virtual staging doesn’t require physical furniture or decorations but instead uses software to create realistic images of a furnished property.
With virtual staging, realtors can easily alter decor styles and furniture arrangements to cater to different buyer preferences. They can use virtually staged photos in online listings to help buyers visualize a property’s potential, making the listings more engaging.
This service speeds up the sales process by enhancing online property listings, and it’s especially useful in a market where online presence is crucial.
Pro tip: When choosing a virtual staging service, remember to consider the quality of images, cost, and reputation of the service provider.
An Amazing Website
A compelling website is indispensable for realtors in today’s digital age. It serves as the digital face of your real estate business, showcasing properties and providing essential information to potential buyers and sellers.
Additionally, it’s a platform where realtors can diversify their offerings. Beyond listing properties, realtors can use their website for selling other tangible products like e-books, courses, and resources that could assist sellers, buyers, or fellow realtors.
But aside from visuals, automation, and engaging copy, you should also think about starting your own blog to engage with potential buyers. According to the Blog Starter, there are over 150 million blogs today.
This means your blog has to be either really unique or really insightful for it to survive in the long run, but it also shows that a good blog can keep a website going, too.
Electronic Signature Services
Electronic Signature Services have become invaluable in the fast-paced real estate sector. These services allow realtors to get documents signed digitally, eliminating the need for physical paperwork and in-person meetings.
For realtors, this means being able to close deals faster and with less hassle. Clients can sign documents at their convenience, using a computer or mobile device, which enhances their experience.
How You Can Seamlessly Integrate These Tools Into Your Daily Routine
It’s very easy to integrate these tools into your day-to-day routine. Just follow these steps:
- Identify needs and goals. Start by identifying the areas where technology can enhance your efficiency and client satisfaction. It can be anything from document management, and client communication to better visuals in your ads. Just make sure you prioritize.
- Education and training. Familiarize yourself with the chosen tools by taking online courses or attending workshops. Many tool providers offer comprehensive training and support to get you up and running. So, if you’re, let’s say, shopping for a Docx editor for better version control over your contracts, make sure it comes with manuals and support for you and your team.
- Start small. Begin with one or two tools that address your most pressing needs. As you get comfortable, you can gradually introduce more technologies to further streamline your operations.
- Integrate gradually. Don’t overwhelm yourself or your buyers by trying to integrate a dozen new tools all at once. Introduce them one by one and follow the feedback, as well as how you’re handling the changes.
- Automation is your friend. Use automation features to minimize repetitive tasks, freeing up your time for higher-value activities like client interactions and property visits.
Today’s real estate isn’t just about finding the right property; it’s about using the latest tech tools to give clients the best experience. From AI insights to drone views, technology is changing how realtors work.
As a realtor in today’s market, using these tools isn’t just an option—it’s the key to offering top-notch service that sets you apart from the competitors. Also, teaming up with an Embrace Loan officer could be a smart move, making it easier to give your clients the full service they’re looking for.