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    You know the importance of marketing yourself as a way to attract more leads. But, with all the options out there, where do you even start? There are so many social media networks for loan officers to use, but you want to be where will you find the best prospects. You also want to be on a platform you actually feel most comfortable using.

    This guide will review some of the most popular social media platforms so you can determine which is the best place to spend your time. 


    According to 2020 Hootsuite data, Facebook still tops the chart as the most utilized social media platform, making it one of the best contenders of places to find new clients. Possibilities for using this platform are endless: create written long- and short-form posts to share with your followers. Upload videos and images, or even film live videos. Put some marketing money into Facebook ads. You can even create groups to attract homebuyers and answer their questions.

    Because you’re not able to network in person right now, the ability to show up live for your audience or provide value in the groups you’re part of is invaluable to “meeting” new people who may be looking to buy or sell in the near future.


    Think the only reason to spend time on LinkedIn is to find a job? You’d be wrong! When you market yourself on this social media platform, you’re offering your services to a large crowd of potential clients, who are most likely both serious about purchasing and also have the employment history to support their goals of buying a home.

    LinkedIn is a great way to share your knowledge as posts or articles with your network or the public at large. It’s also an excellent place to showcase your achievements. You can list any awards received, volunteer experience, education, and most importantly, any recommendations previous clients or colleagues gave you.


    Think Instagram is just for pretty pictures? It’s not. It is, however, a great place to build relationships and showcase your personality a bit. The Stories and Highlight features are what makes Instagram a worthy social media tool for the mortgage industry. Show up in Stories to film quick videos chock full of helpful tips, and then turn a collection of those into a Highlight reel that teaches prospects a valuable lesson. Feel camera shy? The videos aren’t necessary. You can post written content that can also be repurposed into Highlights.


    Never heard of it? Well, TikTok is for the younger crowds, but that doesn’t mean you should ignore it. According to January 2020 Statista data, 62.4 percent of users are 20-years old or older. These youngsters are the next crowd of homebuyers, so showing up where they’re currently spending time is the first step to building a relationship with the younger generation of homebuyers. 

    Plus, this social media option for loan officers has seen significant growth in the past few months with more people being home and using the platform, so older prospects are beginning to show up on TikTok more often.

    Not sure how to use it? Join in with some of their challenges. The great thing about TikTok is you don’t have to brainstorm ways to show up. You can simply “copy” what everyone else is doing and still be relevant.


    Not sure if Twitter is a smart social media platform for loan officers? There’s definitely reasons to consider this fast-moving network as a place to spend your time. 

    Here’s one of the perks of Twitter: It tends to be where news breaks. So, if you’re looking for up-to-the-minute industry or political info, you’ll find it on Twitter. Want to be one of the people who are leading the conversation? You can set alerts for specific phases and jump right into a newly evolving conversation.

    So, which of these social media platforms is right for you? Well, that answer depends on your needs. Are you looking to be seen as a thought leader? Keep up with the quick-paced Twitter. Want to show your fun personality to your prospects? Complete a few TikTok challenges. Looking to grow a following? Look no further than Facebook.

    Just remember, you don’t have to be everywhere. Feel free to test all of these social media platforms out, but find the one or two outlets you feel most comfortable showing up consistently.

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