Realtor Social Media: 10 Types of Real Estate Content You Should Post

Creating real estate content for social media can help businesses increase brand awareness, engage with their audience, and drive website traffic. It also allows for targeted advertising and tracking and analyzing performance metrics.

What platforms are right? How much time and money should you spend on it? And most importantly, what are you supposed to post there?

These are all common questions. Though we don’t have time to cover all of them in one short blog post, we’ve definitely got the content covered (just see all the agent-related content we’ve created here at Embrace!)

So if you’re itching for types of real estate content to post to Instagram, Facebook, Twitter, LinkedIn, or even TikTok, just try these out these ideas.

Types of social media post for real estate agents

1. Your own listings

This one’s a given. For one, it’s free marketing. It helps get the word out about your listings and increases the chances of a sale (and that commission!) More importantly, though, it shows prospective clients that you pull out all the stops when selling a property.

If you’ve got leads considering you and several other listing agents at the same time, it could be enough to put you over the edge.

2. Weird and viral real estate posts

You can also post other listings (or even random pieces of real estate) that are notable or interesting as another type of content for real estate agents.

This might include celebrity homes, really lavish or luxe properties, or super weird or unique ones (like ZillowGoneWild shares on Instagram). 

3. Mortgage-related types of content

The mortgage process is one of the most complicated parts of the home-buying journey.

Help your clients do their best to traverse it with educational, informational mortgage content that answers their questions and helps them make the best decisions possible.

You can also share news updates on interest rates, loan products, and other mortgage-related topics (or just share real estate Facebook posts from your favorite mortgage lender or loan officer).

4. Market updates

Keeping your clients abreast of local market changes is critical, like home price trends, sales numbers, and more.

Sharing real estate social media content from local newspapers or REALTOR® associations can be a good idea here, or you could even turn data into an easily digestible graphic or list of bullet points (try Canva for designing easy graphics).

Remember that most people are scrolling social media on their phones, so the shorter and easier to read something is, the better.

5. Home maintenance tips

Real estate agents are often the first point of contact for first-time home buyers and sellers. As such, they play an important role in educating their clients on essential home maintenance duties and advising them on how to prepare their houses for sale.

From when to replace a roof to how to clean a dishwasher, agents can share a wealth of knowledge with their clients. T

his information can help buyers make informed decisions about their purchase, and sellers can take steps to ensure their home is in top condition before putting it on the market.

6. Neighborhood guide

Whether they’re buying or selling, your customers’ decisions are greatly impacted by the community they live in or desire to live in. Sure, it’s nice to know the finest eateries, but isn’t it more important to know the current average selling price or the demographics of the neighborhood?

Your customers deserve to know more than they can type up on Google. Carousel articles, Reels, and TikToks are all powerful ways to promote a neighborhood on social media. Toss in your own unique observations.

7. Video walkthroughs

Video is hot, hot, hot. Include it in your listing posts or upload short videos of up to 30 seconds to TikTok and Instagram Reels as separate real estate posts.

Did you know that Properties Online, Inc. did a study that showed 73% of prospective clients are more likely to list with agents who use video than those who don’t. Boom! Use video. Use it liberally.

And 37% of realtors think that using drone video is one of the most significant new marketing trends.

8. Drone video footage

Wait, didn’t we just mention video? Yes, but this one could get your business flying high (yes, bad dad joke.)

The same study mentioned above gave this marvelous stat. 37% of realtors believe drone video footage is a mega-trend. Check out this excellent video on how to use drone footage to supercharge your listings.

9. FAQ, hacks, and tips

Educational content is good social media posts for realtors, too — especially if it’s a topic you get lots of questions or concerns about.

This might include house hunting tips, checklists for showings, or other handy tricks and hacks you’ve learned the way — anything that makes your clients savvier buyers or sellers.

9. Home makeover

The massive popularity of home makeover shows leaves no doubt that people love this type of content. Here’s how to add your own spin to it. Show before and after photos of extensive remodels or quick makeovers for inspiration.

When possible, share actual listings or properties you or a client have personally renovated and the results.

Here’s a sample. Can you do it better?

10. Personal updates

Finally, just share content about yourself. Taking a vacation to Bali? Share photos. Did you just buy your own home or invest in an Airbnb?

Post about it.

People like to know you’re human — not a robot with automated content or copy-and-paste posts. (Plus, it makes you more relatable and helps your clients and followers feel like a part of your brand.)

Try some of these types of content for realtors and get socializing

Social media is a great way to market your business and network, so if you’re not utilizing it already, it’s time to hop on the bandwagon.

Need more ideas for marketing your business? Try these timeless strategies.