REALTOR® Social Media: 10 Types of Real Estate Content You Should Post

Creating real estate content for social media can help businesses increase brand awareness, engage with their audience, and drive website traffic. It also allows for targeted advertising and tracking and analyzing performance metrics.

What platforms are right? How much time and money should you spend on it? And most importantly, what are you supposed to post there?

These are all common questions, and though we can’t cover all of them in one short blog post, we’ve definitely got the content covered. (And look at all the agent-related content we’ve created here at Embrace!)

If you’re itching for types of real estate content to post to Instagram, Facebook, Twitter, LinkedIn, or even TikTok, try out these ideas.

Social media posts for real estate agents

1. Your own listings

This one’s a given. It’s free marketing and helps get the word out about your listings, increasing the chances of a sale. More importantly, though, it shows prospective clients that you pull out all the stops when selling a property.

If you have leads who are considering you and several other listing agents at the same time, it could be enough to put you over the edge.

2. Weird and viral real estate postsY

ou can also post other listings (or even random pieces of real estate) that are notable or interesting.

This might include celebrity homes, really lavish or luxe properties, or super weird or unique ones, like ZillowGoneWild shares on Instagram. 

3. Mortgage-related content

The mortgage process is one of the most complicated parts of the home-buying journey.Help your clients do their best to traverse it with educational, informative mortgage content that answers their questions and helps them make smart decisions.

You can also share news updates on interest rates, loan products, and other mortgage-related topics. And consider sharing posts from your favorite lender or loan officer.

4. Market updates

Keeping your clients abreast of local market changes, like home price trends and sales numbers, is critical.

Sharing real estate social media content from local newspapers or REALTOR^® associations can be a good idea. You can even turn data into an easily digestible graphic with Canva or show a simple list of bullet points.

Remember that most people are scrolling social media on their phones, so the shorter and easier to read, the better.

5. Home maintenance tips

Real estate agents are often the first point of contact for first-time homebuyers and sellers. As such, they play an important role in educating clients on the home-buying process and advising sellers on how to prepare their houses for sale.

This information can help buyers make informed decisions about their purchase, and help sellers take steps to ensure their home is in top condition before putting it on the market.

6. Neighborhood guide

Whether they’re buying or selling, your customers’ decisions are greatly impacted by the community they live in or desire to live in. Sure, it’s nice to know the finest eateries, but isn’t it more important to know the current average selling price or the demographics of the neighborhood?

Your customers deserve to know more than they can type up on Google. Carousel articles, Reels, and TikToks are all powerful ways to promote a neighborhood on social media. Toss in your own unique observations.

7. Video walkthroughs

Video is hot, hot, hot. Include it in your listing posts or upload short videos of up to 30 seconds to TikTok and Instagram Reels as separate real estate posts.

Did you know that Properties Online, Inc. did a study that showed 73% of prospective clients are more likely to list with agents who use video than those who don’t. Boom! Use video and use it liberally.

8. Drone video footage

37% of REALTORS^® consider drone video one of the most significant new marketing trends. Yup, this could get your business flying high.

Check out this video on how to use drone footage to supercharge your listings.

9. FAQ, hacks, and tips

Educational content is always good social media for real estate agents to post  — especially if it’s a topic you get lots of questions and concerns about.

This might include house hunting tips, checklists for showings, or other handy tricks and hacks you’ve learned along the way — anything that makes your clients savvier buyers or sellers.

9. Home makeover

The massive popularity of home makeover shows leaves no doubt that people love this type of content. Why not add your own spin to it? Show before and after photos of extensive remodels or quick makeovers for inspiration.

When possible, share properties you or a client has personally renovated.

Here’s a sample. Can you do it better?

10. Personal updates

Finally, share content about yourself. Taking a vacation to Bali? Share photos. Did you just buy your own home or invest in an Airbnb? Post about it.

People like to know you’re human — not a robot with automated content or copy-and-paste posts. On top of that, it makes you more relatable and helps your clients and followers feel like they know you.

Social media is a great way to market your business and network, so if you’re not utilizing it already, it’s time to hop on the bandwagon.

Need more ideas for marketing your business? Try these timeless strategies.

FAQs for Real Estate Social Media Content

What types of social media content work best for real estate agents?

The most effective content includes property listings, market updates, video walkthroughs, neighborhood highlights, and educational posts like mortgage tips.

How often should real estate agents post on social media?

A consistent posting schedule is key. Aim for at least three to five times per week to stay visible — but focus on quality over quantity.

Which social media platforms are best for real estate marketing?

Instagram, LinkedIn, TikTok, and Facebook are great platforms for real estate agents, depending on where your audience spends time.

Why is video content important for real estate agents?

Video content like walkthroughs, Reels, and drone footage increases engagement and helps buyers visualize properties, often leading to faster sales.

Can real estate agents share non-listing content?

Yes. Sharing personal updates, community news, home maintenance tips, and real estate hacks builds trust and makes your brand more relatable.

How can social media help generate leads for real estate?

By showcasing expertise, engaging with followers, and highlighting listings, agents can attract potential buyers and sellers who turn into leads.