Marketing

Why Your Email Signature Is an Important Marketing Tool (and How to Get It Right!)

Why Your Email Signature Is An Important Marketing Tool (and How to Get It Right!)

By Tara Mastroeni / June 16, 2020
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If you’re still using “Sent from my iPhone” or, even worse, not using an email signature at all, it’s time to step up your game. These days, email signatures are an important marketing tool and every professional should have one.…

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6 Tips for Creating Your Own Real Estate YouTube Videos

6 Tips for Creating Your Own Real Estate YouTube Videos

By Tara Mastroeni / June 2, 2020
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If you’re trying to get your name out there as an industry expert, creating your own real estate YouTube videos is a great way to do it. That said, there are a few tricks of the trade to learn before…

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Tips for Writing Listing Descriptions Like a Pro

Tips for Writing Listing Descriptions Like a Pro

By Tara Mastroeni / May 26, 2020
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Listing descriptions are a necessary marketing tool in real estate. However, that doesn’t mean that they are easy to create. To that end, we’ve brought you five tips to help you write your next listing description like a pro. Read…

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realtor inbound marketing

What Real Estate Agents Should Know About Inbound Marketing

By Tara Mastroeni / April 28, 2020
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As a real estate agent, you’re responsible for wearing many hats. Not only do you have to work with buyers and sellers and manage transactions, but you also have to do your own marketing. Fortunately, though, inbound marketing is a…

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Got Zillow?

6 Tips to Help Agents Effectively Market Themselves and Their Listings On Zillow

By Tara Mastroeni / March 17, 2020
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We understand these are difficult times right now and we’re so grateful that you’re taking the time to read this blog. We will keep posting content that we hope inspires and entertains as we all wait this out together. Some…

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How Real Estate Agents Can Conduct a Social Media Audit

By Tara Mastroeni / February 25, 2020
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By now, most agents have a social media presence. However, these days, it’s not enough to simply have social media accounts. You need to have accounts that work for you. As for how to find out how well your accounts…

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real estate marketing tip

11 Ways Agents Can Work More Efficiently

By Tim Coutis / December 20, 2019
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Americans are among the most productive people on the planet. From moleskin notebooks to apps, we are constantly in search of new ways to organize our work and optimize our time. Here are some easy ways to make work more…

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real estate marketing tip

4 Benefits of Making Community Service Part of Your Real Estate Business Plan

By Tim Coutis / December 6, 2019
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While you review 2019 and plan for the year ahead, ask yourself: Have I given back to my community? As a real estate agent, your community is as much your product as is an individual home. If you pride yourself…

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real estate hashtags

Real Estate Social Media: How to Use Hashtags (And Which Ones to Use)

By Aly Yale / December 2, 2019
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If you’re using social media to market your business, your listings, or just to find potential buyers and sellers, then hashtags need to be on your radar. For one, hashtags can help your posts perform better organically on the web,…

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real estate marketing tip

5 Ways You Can Turn Networking into Dollars

By Tim Coutis / November 29, 2019
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If time is money, then money must be time — right? Seriously, when you think of the time you put into your networking efforts can you honestly say they pay off? Here are five things you can and should be…

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