Property Listing Marketing and Advertising Tips

Here’s What Real Estate Agents Need to Know About Marketing Themselves on Twitter

Here’s What Real Estate Agents Need to Know about Marketing Themselves on Twitter

By Tara Mastroeni / September 8, 2020
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If you’ve been thinking about joining Twitter, you’re not alone. There are roughly 48.35 million active Twitter users in the United States and around 42% of them use the platform daily, which means that it is a hotbed for potential…

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5 Crucial Email Tips for Real Estate Agents in 2020

5 Crucial Email Tips For Real Estate Agents in 2020

By Tara Mastroeni / August 25, 2020
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Email marketing is an important part of any real estate agent’s marketing strategy. After all, email is one of the few marketing channels that will reach just about anyone, regardless of their demographic. With that in mind, agents need to…

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Bus stop with a sign

Classic Real Estate Marketing Techniques That Still Work

By Aly Yale / August 3, 2020
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There’s a lot of talk about digital and tech-driven marketing lately, but don’t be fooled: they’re not the end-all-be-all when it comes to driving new business.  In fact, most of the old standards are still pretty effective — at least…

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What Are Pop-Bys? (And Why They’re An Effective Marketing Tool)

By Tara Mastroeni / July 27, 2020
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Every real estate agent needs to employ several different lead generation strategies to grow their business. While email drip campaigns and social media outreach are great places to start, there’s also something to be said for maintaining a personal connection…

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Why Your Email Signature Is an Important Marketing Tool (and How to Get It Right!)

Why Your Email Signature Is An Important Marketing Tool (and How to Get It Right!)

By Tara Mastroeni / June 16, 2020
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If you’re still using “Sent from my iPhone” or, even worse, not using an email signature at all, it’s time to step up your game. These days, email signatures are an important marketing tool and every professional should have one.…

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8 mm camera with a YouTube logo on it

6 Tips for Creating Your Own Real Estate YouTube Videos

By Tara Mastroeni / June 2, 2020
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If you’re trying to get your name out there as an industry expert, creating your own real estate YouTube videos is a great way to do it. That said, there are a few tricks of the trade to learn before…

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Tips for Writing  Descriptions Like a Pro

Tips for Writing Listing Descriptions Like a Pro

By Tara Mastroeni / May 26, 2020
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Real estate listing descriptions are a necessary marketing tool in real estate. However, that doesn’t mean that they are easy to create. To that end, we’ve brought you five tips to help you write your next listing description like a…

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realtor inbound marketing

What Real Estate Agents Should Know About Inbound Marketing

By Tara Mastroeni / April 28, 2020
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As a real estate agent, you’re responsible for wearing many hats. Not only do you have to work with buyers and sellers and manage transactions, but you also have to do your own marketing. Fortunately, though, inbound marketing is a…

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Got Zillow?

6 Tips to Help Agents Effectively Market Themselves and Their Listings On Zillow

By Tara Mastroeni / March 17, 2020
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We understand these are difficult times right now and we’re so grateful that you’re taking the time to read this blog. We will keep posting content that we hope inspires and entertains as we all wait this out together. Some…

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crowd of people all with phones in hand

How Real Estate Agents Can Conduct a Social Media Audit

By Tara Mastroeni / February 25, 2020
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By now, most agents have a social media presence. However, these days, it’s not enough to simply have social media accounts. You need to have accounts that work for you. As for how to find out how well your accounts…

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