Property Listing Marketing and Advertising Tips

How to Host an Effective First-Time Homebuyer Seminar

How to Host an Effective First-Time Homebuyer Seminar

By Aly Yale / January 23, 2023
Posted in ,

Hosting a seminar for first-time homebuyers can be a great way to establish yourself as a knowledgeable local real estate pro, as well as drum up leads and new clients. Best of all? Those clients come with serious potential. Only…

Read More
Tips On Selling Your Home Fast

Tips on Selling Your Home Fast

By John Chiappetta / November 25, 2022
Posted in

A short year ago, selling a home was about as fast and easy as thinking about listing it. Soon you’d have all-cash buyers beating on your door, no inspections, nada. Those days seem to be all but over and the…

Read More
How to Choose a Lending Partner

How to Choose a Lending Partner

By Tim Coutis / October 31, 2022
Posted in

Forming strong business relationships with a loan officer takes time and effort. These relationships are central to your performance and success and should never be under estimated or taken for granted. When it comes to choosing a lender or lenders, you want to look beyond just interest rates and product selection. Your clients are valuable and sharing them with a lender that can’t deliver puts future referrals at risk.

Read More
Which Is More Important: The Loan Officer or the Lender?

Which Is More Important: The Loan Officer or the Lender?

By Tim Coutis / October 19, 2022
Posted in ,

The obvious answer to this question? Both. A lender should have the widest array of products with competitive rates and terms. Service should be exceptional from pre-approval to closing. After all, you want the very best for your client. But…

Read More
Sellers, Here's What to Expect From the 2022 Spring Market

Sellers, Here’s What to Expect From the 2022 Spring Market

By Tara Mastroeni / March 30, 2022
Posted in ,

By now, you’ve probably heard that it’s a seller’s market. When combined with the fact that spring is usually the busiest time for real estate, the 2022 spring market is shaping up to be especially intense. If you’re thinking of…

Read More
4 Summer Home Staging Tips That Will Undoubtedly Impress Buyers

4 Summer Home Staging Tips That Will Undoubtedly Impress Buyers

By Tara Mastroeni / July 28, 2021
Posted in , ,

Many real estate agents believe that summer is the best time to put your home on the market. After all, the weather is nicer and kids are out of school, which means that those with families may be more willing…

Read More
Here’s What Real Estate Agents Need to Know About Marketing Themselves on Twitter

Here’s What Real Estate Agents Need to Know about Marketing Themselves on Twitter

By Tara Mastroeni / September 8, 2020
Posted in ,

If you’ve been thinking about joining Twitter, you’re not alone. There are roughly 48.35 million active Twitter users in the United States and around 42% of them use the platform daily, which means that it is a hotbed for potential…

Read More
5 Crucial Email Tips for Real Estate Agents in 2020

5 Crucial Email Tips For Real Estate Agents in 2020

By Tara Mastroeni / August 25, 2020
Posted in ,

Email marketing is an important part of any real estate agent’s marketing strategy. After all, email is one of the few marketing channels that will reach just about anyone, regardless of their demographic. With that in mind, agents need to…

Read More
Bus stop with a sign

Classic Real Estate Marketing Techniques That Still Work

By Aly Yale / August 3, 2020
Posted in ,

There’s a lot of talk about digital and tech-driven marketing lately, but don’t be fooled: they’re not the end-all-be-all when it comes to driving new business.  In fact, most of the old standards are still pretty effective — at least…

Read More
Paper bag with a embrace logo on it

What Are Pop-Bys? (And Why They’re An Effective Marketing Tool)

By Tara Mastroeni / July 27, 2020
Posted in ,

Every real estate agent needs to employ several different lead generation strategies to grow their business. While email drip campaigns and social media outreach are great places to start, there’s also something to be said for maintaining a personal connection…

Read More