What Type of Content Should You Be Creating?

What Type of Content Should You Be Creating?

You’ve cleared your schedule, ideated on what you’d like to produce, and now it’s time to create content that will help you with your marketing. 

But, what kind of content should you create? You’ve dabbled in many different forms of marketing in the past, but you’re not quite a pro in anything in particular, and you want to make sure that what you do create is both strategic and valuable. At the same time, you’re also concerned about making sure your content suite is diverse, too. You don’t want everything to be in the same form…but what forms are best?

Here, we’ll cover seven different types of content. See what works best for your needs.

7 types of content to create

1. Blog Posts.

Do you know about organic SEO? Blog posts are great facilitators of SEO, and if you have the opportunity to create written content with an evergreen slant, they’ll continue to work for you for a long time in the future. Not exactly sure what evergreen content is? Quite simply, evergreen blog posts aren’t news or date-specific. This means they’ll share information that will always be relevant and valuable.

2. Ebooks.

Already a pro at creating blog posts? How about trying your hand at ebooks? Quite often used as an opt-in, ebooks are a great way to show a heightened value to your audience. And don’t let the format freak you out, either. If you’re a newbie, let your current blog posts guide you. Do you have 5-10 blog posts on similar topics? If so, combine those, and fill in the blanks where content may be missing.

3. Checklists.

Another popular option for opt-ins, checklists are great for attracting new audiences and building your email list. The beauty here is that they should be simple for you to create and easy for your audience to digest, too. A checklist can be super short, with helpful guidance included with each item in the list, or, it can be much longer without any explanation at all.

4. Podcasts.

Podcasts are the perfect way to share your content, as podcast fans listen to approximately eight podcasts a week, and more than 78% of Americans are familiar with podcasting according to recent Convince and Convert data.

Plus, if you’re anxious about writing or design, and you’re fatigued with video thanks to remote working and Zoom fatigue, podcasting allows you to show up as you are and produce a quality episode — even if that means it’s done in bed, with bedhead, and while wearing your pajamas.

Plus, podcasting gives you the opportunity to create both solo and interview episodes.

5. Live Videos.

The love of live videos hasn’t died down yet, and if you’re comfortable on camera, here’s a great way to share your content. Live videos can save you a ton of time with content creation. If you know your topic well enough and can create an outline for your talk, you can power through many videos in a much quicker timeline than it would take you to write or design something.

And, even if you’re a bit nervous to speak live, there are options to ease your fears. For example, consider recycling content that’s been created elsewhere. Take an already published blog post as an example. You can simply introduce why the topic is important, relay the key points quickly, and then direct your audience to click over and read the rest.

6. Interview Series.

Including others in your content is a smart way to widen your audience and provide more value. 

First, when you interview people in (and out!) of your network, they are most likely to share the content with their own audience when it’s published. This gets potential new eyes on your content that may end up being long-term viewers, readers, and hopefully prospects.

In addition, including new faces via an interview series provides more value to your current audience. Let’s face it, no one is an expert on every single topic. When you invite new people in, their skills and expertise will prove valuable to your own audience.

7. Pre-recorded Videos.

You may hear that live video is the only way to approach content marketing, but that advice is problematic. How do you think all those videos got on YouTube, the second most popular search engine? Simple — they were filmed in advance and then uploaded to the site.

You have the opportunity to do that very same thing, and YouTube isn’t the only place to share the videos, either. They can be uploaded to your website, social media, in newsletters, and more. Similar to podcasting, with pre-recorded videos, you’ll have the opportunity to create solo clips and interview episodes.

With all these options, there’s no excuse as to why you can’t create content moving forward. Put your head down, get to work, and you’ll have a library of content in no time.

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Erin Ollila

Erin Ollila is a content strategist and writer who believes in the power of words and how a message can inform — and even transform — its intended audience. Reach out to her on Instagram at @ErinOllila, or visit her website erinollila.com.