6 Tips for Creating Your Own Real Estate YouTube Videos
If you’re trying to get your name out there as an industry expert, creating your own real estate YouTube videos is a great way to do it. That said, there are a few tricks of the trade to learn before you can become the next notable name on the platform.
Here are six tips to help you get your YouTube channel off the ground — and to keep it growing.
1. Make sure your channel page mirrors your brand
If there’s one thing to remember when creating a new social media profile, it’s that you want your business branding to be consistent across the board. This means setting up all of your social media profiles so that they put forth a coherent message and vision.
Take the time to brand your profile before you start posting any original content. Add a professional banner. Use your headshot. Include a brief bio about yourself or your team. Make sure all your professional contact information is listed and that you’ve included links to the rest of your social media and website.
2. Plan out your content in advance
The last thing that you want to do when you post a YouTube video is to get in front of the camera and just wing it. Unfortunately, that will likely only cause a lot more stumbling and rambling than you originally intended.
Fortunately, you can combat these missteps by planning your content in advance. We’re not saying that you have to have a whole script written and memorized before you step in front of the camera, but you should at least have a firm idea of each point that you intend to make, as well as how you intend to tie the whole video together.
Additionally, for best results, you’ll want to offer a few different types of content on our channel. You could, for example, offer home tours, buyer and seller tips, and interviews with professionals who work alongside real estate agents, like lenders or appraisers. However, again, bringing these videos together will take planning and forethought.
3. Be consistent with your posting schedule
Taking on a new social media platform is a commitment. After all, no one wants to have an abandoned profile show up in the search results associated with their name. To that end, if you decide to start posting videos on YouTube, it’s important to make sure that you continue to do so on a regular schedule.
Luckily, YouTube isn’t like Twitter, where you’re supposed to be active at several different times throughout the day. You’ll do just fine if you commit to posting at least once a week. After you’ve made the commitment, you simply have to make sure that you release a video around the same time each week.
4. Choose your thumbnail images carefully
Once you have your video in hand, the next step is to optimize the video for the web. This will help your content be discovered and selected among search results. One thing that you can do to optimize your posts is to choose a great thumbnail image.
On a YouTube video, the thumbnail image is the image that shows up before you even press play. Ideally, you’ll want this particular image to be the frame that fits most neatly with what the video is about.
5. Write SEO-optimized copy to go with the video
After you have the images set, the next step is to handle the copy. In this case, it’s all about the title and the description. However, before you get started writing either of those, do some keyword research. Use YouTube’s populated search feature and a keyword planner to find relevant keywords to your topic.
Once you’re clear on your keywords, tackle your title. The title should be short, to the point, and tell the viewer exactly why they should be watching the video.
The description on the other hand, can be a little bit longer, but still keep all of the relevant information above the “show more” button. You’ll want to include an introductory sentence that entices the reader into watching, a strong call to action, and a relevant link that they can follow to learn more about you.
6. Don’t forget your video tags
Tags are the last piece of metadata that you need to add to your YouTube video. Think of video tags as being similar to hashtags. They’re relevant words or phrases that give context to your video. They are also an important ranking factor where search results are concerned.
Your first tag should be the main keyword for your video, but beyond that, there is some leeway. You’ll likely want to add other ranking keywords to the tags as well.