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    If you’re a REALTOR®, you understand the crucial role of reaching out to as many people as possible. Over the years, agents everywhere have applied various marketing strategies like brochures, email, cold calling, and more with mixed levels of success.

    Time have changed. Just look around, and you’ll see robots instantly responding to customer feedback, mortgage applications submitted at the touch of a button, and artificial intelligence anticipating offer before they’ve even been placed.

    Here are eight hot technologies that help expand your reach, perfect your marketing, as well as list and sell more homes in 2023.

    1. ChatGPT

    Let’s not waste time. Ladies and gentlemen, here’s the absolute hottest tech on everyones lips. ChatGPT is an AI program that writes extensive responses to various types of complex problems. 

    Real estate YouTube guru Brandon Mulrenin uses ChatGPT in these 5 ingenious ways: 

    Check out his video here:

    2. 3D Virtual Tours

    Two years ago, a 2021 Consumer Housing Trends Report by the real estate intelligence company Zillow said 68% of home buyers agreed completely or somewhat that 3D virtual tours would give them a better feel of the house than 2D photos. Furthermore, 61% of individuals looking to buy homes wished more listings had 3D virtual tours.

    They make it easy to attract buyers who might be moving from afar, and they’re a great way to draw in those tech-savvy millennials who want an immersive online experience before they step in the door.

    Create a video tour using a tool like Matterport, or consider hiring a professional photographer to film the tour on your behalf.

    3. Give Your Listings a Voice

    Many real estate agents love using the speakingphoto app for presentations. You can easily take photos, then record audio on top of it.

    The possibilities are endless, but one application is to use it for a comparative marketing analysis. Use a photo from each comp and discuss why a new listing will be slightly more or less than the comp.

    Here’s an example of adding your personal touch to your otherwise “static” listings. Very cool!

    4. Email Tracking Software Tools

    Are your leads opening your emails?

    Are they reading your emails and ghosting you?

    Stop guessing if prospects are interested or not. Now you can know exactly when a prospect or client opens, and email clicks a link, or views an attachment. Your time is extremely valuable and limited; start focusing on and providing value to your engaged leads.

    A Realtor sales tool like Yesware or Lemlist offer a robust set of tools for your sales team to track email outreach activity, rapidly test what does and doesn’t work, and share it all with your team to drive better results faster. Yesware lets you track 100 emails a month for free.

    As of this writing, Lemlist does not have a free version.

    5. Digital Floor Plan Tools

    Digital floor plans can tell buyers a lot about a home before they set foot on the property.

    They can break down square footage, show where windows and doors are located, and help buyers evaluate if a home will fit their needs, preferences, and existing furniture/décor.

    Tools for Realtors like Magic Plan, Floor Plan Visuals, and TruPlace let you easily create digital plans without any special training.

    6. Digital Signing

    Today’s buyers move fast, and many don’t have the time or ability to stop by and sign paperwork in person whenever a new document pops up.

    Real estate digial tools like DocuSign and HelloSign digitize the process, allowing buyers to sign paperwork, approve bids, and send off documents instantly using their phone, computer, or tablet from anywhere in the world.

    7. Virtual Staging

    Selling a home that’s empty or one with sparse décor or furniture?

    Digital tools for real estate agents like Virtual Staging Solutions and the Ikea app allow you to drop in eye-catching elements to make the space more attractive. No expensive stagers or interior designers are necessary!

    8. On-the-Spot Mortgage Applications

    Imagine you show a house, and the prospects absolutely love it. In fact, they want to put in an offer right then and there. What if you call the seller at that moment and they say yes!


    Why stop the momentum now you can start the mortgage application right then and there with eSNAPP from Embrace Home Loans®.

    Your buyers can use the app to determine how much house they can afford. They can play with one of our calculators in the app to see which scenario makes the most sense. They can even start the loan application, save and finish later without starting over.

    The built-in chat feature lets clients reach out to their agent and lender anytime.

    Contact Embrace Home Loans today if you’re interested in eSNAPP or need help or marketing advice. We’re here to help.

    Your mortgage options for a smooth journey home.

    Get expert guidance and personalized solutions for a stress-free mortgage experience.