4 Tips for Succeeding as an Introverted Real Estate Agent
On its face, the idea of an introverted real estate agent might seem contradictory. After all, don’t agents need to interface with buyers, sellers, and their professional network daily? Don’t they need expert sales skills and a hard-lined negotiating strategy in order to get the best deals? Aren’t they communicating, coordinating, and interacting constantly on the job?
These things are all true, of course, and while an extrovert might be more comfortable with all this interaction, that doesn’t mean an introvert can’t handle them as well. In fact, introverts might even be better in these scenarios, as they tend to be stronger listeners than extroverts — making their conversations especially meaningful.Often, introverts are also more focused, objective, and thoughtful — all attributes that work in a buyer or seller’s favor.
Are you an introverted real estate agent? Are you considering jumping into the industry despite your not-so-outgoing personality? Here are some tips that can help you succeed — especially when the job might bring you outside your comfort zone:
- Consider partnering up. You don’t have to go it alone as an agent. There are plenty of duos and trios out there, and they’re just as successful — if not more — as independent agents. If you go this route, make sure you choose team members you trust and devise a strategy that lets each of you show off your best skills and really shine.
- Use networking and marketing methods that work for you. Big mixers, open houses, and huge conferences aren’t the only way to get to know people in your market and local industry. If these make you uncomfortable, try networking via social media instead. Take online classes to brush up on your skills, and use digital tools like virtual tours, drone videos, and other assets to market your properties without any extra in-person work.
- Play to your strengths. Great at staging a home and writing a great listing description? Use those skills for all they’re worth. Not awesome at hosting open houses or haggling with another broker over contract details? Bring in an assistant who can pick up the slack. Learn to recognize what you’re good at, and consider hiring reinforcements to supplement those skills where needed.
- Plan ahead. If negotiations make you anxious, spend some extra time prepping to put your mind at ease. Have all the data you need — comps, price changes, seller motives, etc. — and carefully prepare your thoughts ahead of time. Write it all down if you need to, as this will prevent nerves from throwing you off course or running your deal off the road.
At the end of the day, it doesn’t matter if you’re introverted or extroverted; being a real estate agent takes hard work, dedication, and plenty of preparation. Know your market, your clients, and the transaction process intimately, and you’ll be able to handle just about anything.