Agents, These Real Estate Floor Time Tips Will Help You Feel More Productive
Let’s face it, floor time is not the most exciting part of being a real estate agent. There’s not a lot to be said about sitting around and waiting for the phone to ring. However, if you use your time wisely, those few hours can become the most productive part of your week. In light of that, we’ve brought you six real estate floor time tips that will help you build your business.
6 ways to make the most of real estate floor time
1. Follow up with warm leads.
Lead generation should be an important component of every real estate agent’s business plan. However, between running out the door to showings and going on listing appointments, few agents pay as much attention to this marketing task as they should.
Whether your marketing strategy involves calling leads or sending them an email, now is the time to get in touch with those leads and to have a conversation that will help convert them into active clients.
2. Thank your referrals.
As a real estate agent, referrals are often the heart of your business. In light of that, it’s important to make sure that your referral network knows that you appreciate their efforts.
Put simply, it’s important to thank whoever sent you the referral. However, this action is often trickier to pull off in practice than it seems. After all, agents aren’t supposed to give gifts in exchange for referrals.
With that in mind, a handwritten thank you card is often the way to go in this situation. As long as you keep your card short and sweet while also making it personal, your contact will appreciate that you’ve taken the time to send thanks their way.
3. Put together some pop-bys.
If you’re looking for more specifics when it comes to lead generation, leaving pop-bys for your past clients can be a fantastic way to remind people that you are still working and would appreciate their business. As we’ve said before, real estate pop-bys are a small gift that usually has a small, marketing slogan attached.
That said, although they can be an effective marketing tool, they do take a fair bit of time and effort to put together. At the very least, you need to find a way to attach the slogan to your gift and then take the time to put them all together.
Floor time is a great time to put all of these trinkets together and get them ready to send out to your clients. Usually, these tasks are repetitive and don’t require a ton of brainpower. They are the perfect activity to help the time fly by while you’re waiting for the phone to ring.
4. Continue your education.
Real estate agents have to stay up to date on their field in order to keep their licenses. Typically, this means that they have to take a few continuing education credits every few years. Real estate floor time is perfect for catching up on those credits.
Still, even if you’re caught up on your CE classes for the year, you can still take the time to educate yourself. For example, you could think about obtaining a new real estate designation or even just read a few industry-specific books.
5. Bulk up your social media strategy.
Having an active social media strategy is crucial for real estate agents in today’s market. Not only is it a method for inbound lead generation, but it also helps to build your brand and position you as an industry expert.
Best of all, you don’t have to constantly be sitting by a computer to have an active social media presence. There are many programs out there that will allow you to batch your social media posts and schedule them in advance.
6. Finish up your administrative tasks — the real estate floor time catch all
Last but not least, you could catch up on any administrative tasks that have been continuously getting pushed to the bottom of your to-do list. Whether that’s taking the time to put a new listing up on the MLS or writing out your procedures for your new administrative assistant, floor time is the time to get these tasks done.
To make your floor time more productive, it’s a good idea to plan it out in advance. Always go into floor time with an idea of what you ultimately hope to accomplish. Otherwise, you may find yourself wasting more time than you originally intended.
The bottom line on making the most of real estate floor time
At the end of the day, real estate floor time is what you make of it. You can either stare at the clock waiting for the time to pass or you can make it one of the most productive parts of your week. Use these tips to help you ensure that you get the most out of the time that you have available to you.