Agents, Here Are 7 Ways to Get Ready For The Spring Market
The spring market is almost here, which means it’s nearly busy season for real estate agents. As an agent, you’re going to want to take the time to get yourself set up the right way before new business starts pouring in. In light of that, we’ve brought you seven tips to help you prepare for the spring market. Take a look at each one to determine which ones will work best for you.
Get ready for the spring market, real estate agents!
1. Set goals for the season.
Whether or not you got around to setting goals in the New Year, as you head into the spring market, it can be a good time to revisit those goals and to adjust them accordingly. Many agents are aware that they’re going to be busy during this time, however, it can be helpful to set some benchmarks for just how busy you want to be.
In particular, you may want to consider setting a few goals like the following:
- I want to sell x listings in the spring market.
- I hope to work with x buyers this season.
- I want to follow up with x leads per week.
2. Clean and organize your workspace.
Believe it or not, now is the time to clean up your workspace. Once you get busy, you won’t be able to take the time to stop and get organized. Set yourself up for success and get ready for the spring market by making sure that everything is in place before you get overrun with new business.
Sometimes cleaning and organizing means physically cleaning up your workspace. However, often, it also means making sure that everything is in place with your digital files. It can also mean cleaning up your CRM and getting rid of dead leads.
3. Devote time to lead generation.
Before the market heats up, you’re also going to want to devote time to lead generation. If you don’t have a lead generation campaign in place already, now is a good time to set one up. Even just sending out one direct mailing can help you form a stable of leads who will be ready to go when the busy season starts.
To that end, sit down and take some time to figure out what your most effective marketing move has been to date. Maybe it’s offering a free CMA or maybe it’s calling past clients and asking for referrals. In either case, it’s important to take the time to work those leads now so that you have some warm prospects by the time the spring market comes.
4. Automate as much as possible.
This tip works hand-in-hand with devoting time to nurturing leads. In particular, you’re going to want to take the time to investigate how to automate your lead generation process as you get ready for the spring market.
Put simply, many agents allow lead generation to fall off their calendars when they get busy. However, this does them a disservice because then they’re left without warm prospects when the fall slow-down arrives. If you figure out how to automate this process, you can ensure that it keeps working even when you’re out of the office.
That said, in addition to your lead generation process, you can also automate other things. In particular, you can automate social media posts and email drip campaigns to your client list. Do your best to take these tasks off your plate by letting technology take care of them for you.
5. Make sure your buyers are ready to compete.
Next, it’s important to check in with any buyers who have already committed to working with you. Specifically, you’re going to want to take the time to talk to them about how to be competitive in a busy market.
First and foremost, it’s important to make sure that they talk to a lender and get a current pre-approval. Beyond that, you may also want to talk to them about why it’s important to put their best foot forward when submitting an offer. On the back end, you’re also going to want to update any searches for them so that they are getting the most appropriate listings sent to their inbox.
6. Give sellers homework so they can get ready for the spring market.
After you check with your buyers, it’s important to do the same thing with your sellers. In this case, you should give them homework to get ready for the spring market so they’re prepared as soon as it opens up for the season.
Ask them to make small fixes around the house. Have them talk to an interior designer about staging. Set up a time for them to work with your photographer on getting listing photos taken.
In this instance, anything that you can do ahead of time to get them ready to hit the market will save you time and energy later.
7. Rest and recharge.
Lastly, it is absolutely crucial to take some time to rest and recharge. Once the spring market starts, you won’t be able to rest as often as you can now. With that in mind, make sure you schedule some time to relax. Your future self will thank you.