Smart Ways to Utilize Your Testimonials to Grow Your Business

Testimonials are gold in the real estate industry. People want to hear firsthand accounts about what it’s like to work with a specific agent — making testimonials one of the most powerful tools for growing your business.

Testimonials provide social proof that you are a reliable and successful agent, and they can play a pivotal role in helping you attract new clients. Here are some smart ways real estate professionals can utilize testimonials to grow their business effectively.

Here are seven smart ways to utilize your testimonials to grow your biz

1. Integrate testimonials into your email marketing

Email marketing remains a highly effective way to nurture leads and stay in touch with past clients —and including testimonials in your email campaigns adds proof and makes your message more persuasive.

When sending an email marketing campaign, make sure to include one or more testimonials. It can be a simple quote from a satisfied client or a more detailed case study, including exactly how you helped them along with a photo of their home. Consider adding a link somewhere in the email that directs them to more testimonials featured on your website.

After closing a deal, send a thank-you email and ask your clients to post a review on sites like Google and Zillow. Provide them with easy-to-follow links to make the process simple.

2. Dedicate a part of your website to testimonials

Your website is often the first impression potential clients have of you, so it’s important to showcase your expertise and trustworthiness. Including testimonials prominently on your website can help visitors quickly see that you are a trusted and experienced agent.

• Create a dedicated testimonial pageon your website where visitors can read in-depth reviews from past clients.
• Include quotationsand pictures of happy clients (with their permission), as this humanizes the testimonial and makes it more credible.
• Add testimonials to your landing pagesor property listings. When potential clients see positive feedback on specific properties or services, it encourages them to reach out.
• If you want to take it to the next level, make this page searchable by the type of transaction, so buyers can locate buyer testimonials and sellers can find seller testimonials.

3. Leverage social media

Social media platforms are a great way to share your testimonials with a wide audience. Actively share your testimonials on platforms like Facebook, Instagram, and LinkedIn to extend your reach and help build your online reputation.

• As part of your closing process, send an email to clients as a follow up and ask them to give you a quick two or three sentence testimonial.
• Ask your clients to give you a recommendation on LinkedIn so that your entire network can see the great work you have done.
• Utilize Instagram stories or Facebook posts to feature testimonials regularly, especially on Story Highlights where they remain visible for extended periods.
• Use eye-catching images or videos to highlight the feedback and grab the attention of your followers.

4. Add a mention to your email signature

Beneath your email signature, add a link to your website’s testimonial page. You could add a line, like “See what my clients have to say about me.” This could result in a lot of eyes on your testimonials — which could lead to a lot of new clients.

5. Regularly add and update testimonials on national websites

Don’t forget to add your real estate testimonials to your agent profile on national websites like realtor.com, Zillow, and Trulia. There are thousands of potential buyers looking for homes and real estate agents they can trust. Agent profiles on these sites are often ranked by their activity and reviews in search results.

Remember to keep your testimonials fresh by regularly updating them. As your business evolves, so do your client experiences and successes. Consistently adding new testimonials ensures that potential clients see that you’re actively working with and helping others.

6. Explore video testimonials

If you can produce some video testimonials with a few of your happy clients, it’ll be a huge marketing tool for you. Video testimonials tend to be more engaging and have a higher impact than written ones. When a potential client sees the genuine emotions someone has when talking about how you helped them, it can push them off the fence.

Video testimonials don’t have to be long or expensive — just make sure each one is produced well and gets to the point. With today’s cell phones, it’s easy to do and can actually be fun. Use the video testimonials on your website, blog, emails, and share them on social media.

7. Include testimonials in your presentations

Whether you’re presenting to a seller who’s thinking about listing their property or a buyer who’s looking for the perfect home, testimonials can be a great tool to enhance your presentations. They will provide real-life examples of your work and can highlight things like your responsiveness, negotiating skills, and exceptional ability to meet their needs.

Bottom line: testimonials are a great way to help you expand your reach and grow your business. Don’t overdo sharing your client testimonials, just sprinkle them in where you see fit. And if you have prospects who need that extra push to become a client, a testimonial may be the deciding factor.