7 Fall Pop By Ideas for Real Estate Agents
Fall is almost here and for many real estate agents, the dreaded fall slowdown is right around the corner. Fortunately, if you need to generate some new business and find potential buyers, handing out pop-bys is a great way to do it. To that end, below are seven real estate pop by ideas. Look them over and pick out one that you’re sure your past clients will love. Odds are good that once you hand these out, your phone will be ringing off the hook.
What is a pop-by?
At its core, a pop-by is a marketing tool that real estate agents use to generate new referrals and to reconnect with their clients. Putting together a pop-by involves purchasing your client a small gift and making a matching gift tag that includes a catchy slogan and a call to action, as well as reminding them you are a real estate agent. Adding your social media tags to the gift card is a good idea as well.
Once your pop-up by is ready to go, you’ll deliver it to your client’s home. The purpose of this is two-fold: Not only do you have a chance to give them the gift, but you can also use the delivery time as a chance to catch up. During that conversation, you’ll subconsciously remind them that you are in the real estate business and are available to help them with any of their real estate needs.
7 fall pop by ideas that your clients will love
1. Coffee creamer
Potential slogan: Thanks a LATTE for your referrals. I’ll make sure your friends and family are in good hands.
As the weather gets cooler, there’s no better way to relax than with a hot cup of coffee. You can help your clients make their next cup a little more special by bringing them some coffee creamer. (You get bonus points if it’s a fall flavor.) Simply tie your gift tag around the neck of the bottle, decorate it with a little bow, and you are ready to go.
2. Seasonal pie (of all our fall pop by ideas, this works best at Thanksgiving)
Potential slogan: Ready to find your next SWEET deal. I’m happy to assist with your real estate needs!
A seasonal pie is a great gift idea and wonderful way to show your clients that you appreciate them around the Thanksgiving holiday. You can either bake them yourself if you are someone who enjoys that kind of thing or purchase a large order from a local bakery. Either way, make sure that the ingredients are listed on each pie. You’ll want to be sure to mitigate the risk of someone having an allergy attack.
3. Scented candle
Potential slogan: Your referrals BRIGHTEN my day. Call me if you know anyone who is interested in buying or selling a home.
A scented candle can be another great way to get your clients into the fall spirit. After all, few things are as relaxing as coming home, lighting a candle, and having the whole house smell like your favorite scent. Again, this is one place where you will want to drive home the fall theme. In light of that, make sure you choose a fall scent like pumpkin, apple, or a bonfire.
4. Pumpkin carving kit (the perfect fall pop by idea for Halloween)
Potential slogan: If you’re ready to get back in the real estate market, I’ll CARVE out time for you! Give me a call to get started.
If your clients have small children at home, a pumpkin carving kit is a seasonal necessity. Save them the trouble of running out to get one at the last minute by giving them one as a pop by. Best of all, these kits are usually pretty affordable, so this is one fall pop by idea that won’t break the bank.
5. Mums (or another fall plant)
Potential slogan: Referrals help me GROW my business. Let me know if you know anyone who’s interested in buying a new home.
Mums are a great way to decorate for the fall season. If you drop one of these off at your client’s doorstep, it will undoubtedly be appreciated. However, if you don’t like mums, there are plenty of other options, including pumpkins, gourds, and pansies.
6. Candy apple kit
Potential slogan: Real estate transactions should never get STICKY. Call me if you want your next real estate deal to be smooth sailing.
Fortunately, these kits are fairly easy to put together. All you need is a mason jar, some popsicle sticks, some wrapped caramels, and some sprinkles. Still, if you need more information, think about including some of these candy apple kit tips with your pop-by gift.
7. Fleece blanket
Potential slogan: The real estate market is HEATING UP. Let me guide you through your next real estate transaction.
The last idea we have on our fall pop by ideas list is a fleece blanket. While this idea is undoubtedly more on the expensive side, odds are that it will absolutely be appreciated once those chilly fall nights start to appear. Fold it neatly and wrap it up in a bow for the best possible presentation.