4 Summer Marketing Ideas for Real Estate Agents

Can you feel it? The summer real estate market is right around the corner. As many of you know, it’s typically the hottest and most active season compared to the rest of the year. Quick reminder for real estate agents:

• More homes sell in the summer months, with sales peaking in May-August. For example, in 2021, home sales jumped 68.7% from January (437,347 sales) to June (733,876 sales).
• Homes sell faster in summer, taking only around 15 days to go under contract in June-July 2021, compared to 34 days in January 2021. Buyers need to act quickly.
• More homes are listed for sale in summer, with a 32% increase from February to August 2021, giving buyers more options.
• Home prices spike in summer due to increased demand. Homes listed in May sell for a 12.6% premium above market value on average. Prices dip back down in fall/winter.
• The summer market is driven by factors like families wanting to move when kids are out of school, longer daylight hours for house-hunting, and better weather for showings.

This historic chart screams seasonality and summertime

Ready to ignite your sales this summer?

Brainstorming summer real estate marketing ideas can be hard. The kids are out of school, everyone’s on vacation, and there’s just a lot going on.

Fortunately, there are some great timely opportunities you can take advantage of — summer-only happenings that are the perfect way to get your name out there and start raising some visibility for your real estate business.

Do you need help with real estate marketing for your business this summer? Here are some seasonal options you might want to consider when tailoring your marketing strategy.

Make this one summer to remember

1. Sponsor a summer sports team.

There are tons of community sports that are still up and at em’ in the summertime. From baseball and soccer to gymnastics and swim teams, there are tons of options. Just contact the league directors, take out an ad at the field, arena, or other facility they play at, or consider getting your name on a jersey or other team item instead. There are tons of ways to get noticed in your real estate market and put your name on display for parents and adoring fans who could easily become prospective clients.

2. Set up a “Fun Booth” at local festivals or block parties.

Instead of just having an informational booth, get creative by having activities like a dunk tank, arcade games, or face painting at local summer festivals or carnivals. This allows natural real estate conversations in an engaging way. With selfies being part of the norm, you may want to consider a fun summer-themed photo backdrop like a beach scene where people can take silly pictures with props and frames branded with your info. Print out the photos to hand out as favors.

3. Advertise at the local water park or beach. 

Water parks and beaches are another hot summer spot. Are there billboards you can rent at the local beach? Could you sponsor a snow cone or umbrella rental stand? Is there a sand-castle building contest you could emcee or sponsor? These are all great places to find a new potential buyer or even reconnect with past clients. You can also just call up the park or beach managers and ask about advertising opportunities and tell them about your summer marketing ideas. Chances are, they have a whole list you can pull from.

4. Participate in back-to-school fairs and other events.

Summer may have just started, but school isn’t that far away. Get your name out there with local events by participating in back-to-school fairs, signing up to sponsor school events and teams, or just bringing meals to teachers for staff training days. Get in touch with the school administrative office for other ideas for opportunities (don’t forget charter schools and daycares in your area, too!)

Do you need any more ideas for growing your business or client list this summer? Check out Embrace Home Loans’ real estate agent resources now. If you’d like to put more of a personal touch on your summer marketing, check out our best summer pop by ideas for REALTORS®