What Today’s Homebuyers Want in a Real Estate Agent

Gone are the days when all a homebuyer needed was someone to walk them through a house and show up on closing day. Today’s homebuyers are looking for a lot more when choosing a REALTOR^®, and they have high expectations for exactly what — and how — that agent should deliver.

In a recent study by Open Listings, the words “quick,” “responsive,” and “available” were seen throughout five-star real estate agent reviews. Homebuyers want an agent with “on-demand(ish) availability.”

But what are the other things buyers are looking for when finding a REALTOR®?

Tech-savvy

They want an agent who is plugged in — one who has a social media presence, a website, and can help them find homes in the most digitally savvy, up-to-date ways out there. They want to schedule showings via apps and websites, and they prefer text and email communication almost exclusively.

No pressure sales

Today’s buyers don’t want the hard sell, nor do they want their agent to push or pressure them toward a decision. The term “helpful” showed up in many reviews. They want information so they can make educated, smart decisions. They do not want someone to make the decisions for them.

Local knowledge

Though buyers want tech-savvy, they don’t want a REALTOR^® who is inaccessible or far away. When looking online, most search for a “realtor near me.” It’s important for their agent to know the area they’re buying in and perhaps even be able to provide the inside scoop.

People skills

Homebuyers want to feel at ease with their agent. Buying a home is a big decision, and it can be scary (whether people want to admit it or not). So when it comes to working with an agent, buyers want someone who is friendly, polite, and just plain nice. Having a personal REALTOR^®–client connection can go a long way — now and when it comes to referrals down the road.

A partner 

Buyers are looking for a partner in the home buying process. They want an ally who has their best interest at heart and can guide them from start to successful finish. They want someone who can help every step of the way, from finding potential homes and touring those properties to negotiating a great deal and signing the closing papers.

If you have any questions about home loans or you’d like a lender to work with, feel free to get in touch with Embrace today. We’re here to help.