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    Sending out holiday cards can be a great way to keep your business top of mind — with clients, with coworkers, and also with professional vendors and others in your network.

    They’re also just a great way to show your appreciation and get your name out there (it will probably get displayed on a mantel or other highly visible spot!)

    Are you planning to send out holiday cards to your circle this year? If so, it’s time to hop on it. Here’s some inspiration for what to send (and to whom).

    For the recent homebuyer

    There’s nothing like home for the holidays!

    I’m so glad to have worked with you this year. I hope you and your loved ones are enjoying your new home — especially during this cheerful holiday season. I’d love to see photos of how you’ve decorated the place, so be sure to send me a text or email with an update.

    Happy holidays to you and yours!

    Your name/company 

    For the recent seller

    Happy holidays!

    Thanks again for trusting me with your home this year. It was an honor and a pleasure to work alongside you. 

    I hope the New Year brings you all kinds of good tidings and cheer. Please keep in touch!


    Your name/company

    For colleagues

    Happy New Year!

    Thanks for being a great colleague this year — and for the skills and expertise you’ve lent along the way. I’m excited to see what we can do together in the New Year. The sky’s the limit!

    Cheers to 2022!

    Your name/company

    For your professional network

    Happy holidays!

    Thanks for another great year of collaboration. I’m excited to see what we can do together in the New Year. The sky is truly the limit!

    Cheers to a successful New Year!

    Your name/company

    For anyone/general

    Happy holidays to you and yours!

    Wishing you a cheerful holiday season and a successful New Year. 


    Your name/company

    Other holiday card tips

    It may be nice to include a photo of you or your team in certain cards (especially for recipients you know well), or for professional vendors, a business card can be smart as well. 

    If it’s a new homeowner, a small trinket to celebrate their first holiday in the house is also nice. A Christmas tree ornament or personalized address stamp is a thoughtful touch.

    Just remember: You don’t want to feel salesy in these cards. They should be heartfelt and holiday-focused — a simple reminder of why they worked or should want to work with you in the future.

    Where to get your holiday card orders made

    There are plenty of places you can make personalized cards to send to your various connections — and without breaking the bank, too.

    My favorite is Vistaprint, as it offers hundreds of designs, customizable text and photos, and you can choose from tons of sizes, colors, and paper types, making it really easy to find something within budget. 

    Other options for printing holiday cards include:

    Etsy can be an option if you want something truly customized to your needs and style. Just be ready to pay a bit more if you go this route. Etsy is made up of independent artisans, so they can’t offer the kind of bulk discounts that places like Vistaprint or Shutterfly can.

    More ways to ring in the holidays

    Cards aren’t the only way to celebrate the holidays with your circle. You might also consider hosting a holiday get-together at your office or maybe even a holiday-themed open house as a way to get more eyes on a current listing.

    You can serve gingerbread cookies and cider, offer photos with Santa, and leave out brochures for your current listings, as well as details on recent sales you’ve handled.

    Make sure the place is decked out in holiday cheer, too. Showing agents and potential buyers what a place looks like decorated can be a great way to garner interest this time of year. You may even be able to partner with a local Christmas lights company to decorate the home. (Just make sure to have their sign in the yard or business cards on the counter).

    Get ready now

    The holiday season is approaching fast, so start preparing your celebrations now. Order those holiday cards, plan your parties, and get your address lists (and labels) printed and ready.

    Need more help ringing in the holidays? Try these winter pop-by ideas your clients will love or use this Christmas tree inspiration when staging or decorating. Have a new listing? Heed these tips for selling a home this season.

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