EmbRACE Day at Dover Motor Speedway: Embrace Is Making Some Noise!
If you missed this exciting event, you definitely won’t want to miss the next one. Dover Motor Speedway hosted a NASCAR triple-header event from Friday, April 29, through Sunday, May 1, 2022, complete with racing, family fun, and music! Drivers Kurt Busch and Bubba Wallace, part of Embrace-partnered 23XI Racing, took their rubber to the road on Sunday’s marquee 400-lap, 400-mile DuraMAX Drydene 400 NASCAR Cup Series race.
The fully branded Embrace Home Loans Stage welcomed lively entertainment from talented artists throughout the weekend in Dover, including a pre-race performance on Sunday from Delaware’s own Jimmie Allen, a Grammy nominee, and Country Music Association New Artist of the Year.
Homecoming for rising country music star
Allen took the Embrace Home Loans Stage on Sunday at 12:45pm in Victory Plaza. Not only did his performance offer an electrifying dash of entertainment before the weekend’s final race, but it also represented something of a homecoming for Allen, who hails from Milton, Delaware.
In just a few years, Allen has garnered many awards and nominations, released several songs that launched him to the top of the charts, and graced a variety of TV specials with his appearance. He was nominated for Best New Artist at the 64th Annual Grammy Awards this April and in March co-hosted the 57th Academy of Country Music Awards in Las Vegas.
Following his chart-topping U.S. country airplay single “Best Shot” in 2018, Allen returned to the # 1 slot with “Make We Want To” in 2020 and “Freedom Was a Highway” in 2022. His songs have garnered over 1 billion on-demand streams, and his new album “Tulip Drive” drops on June 24.
“We are so excited to have Jimmie come home to provide all of us such great entertainment. He is an outstanding individual as well as performer and we’re so happy he is coming,” said Mike Tatoian, president and general manager of Dover Motor Speedway. “Jimmie’s show is the centerpiece of all the fun family events available for all our fans this year in Victory Plaza and the FanZone. This is shaping up to be one of the most memorable race weekends in quite some time, both on and off the track.”
A packed lineup at Dover Motor Speedway
Embrace Home Loans was thrilled to be a central part of such an exciting weekend event. As part of our partnership with 23XI Racing, owned by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin, we cheered on Kurt Busch and Bubba Wallace, who were driving the Embrace-branded No. 45 and No. 23 cars, respectively, in Sunday’s 400-lap, 400-mile finale. Here was the complete racing schedule:
- Friday, April 29: General Tire 125 ARCA Menards Series East race (5:30 pm)
- Saturday, April 30: A-GAME 200 NASCAR Xfinity Series Dash 4 Cash race (1:30 pm, FS1)
- Sunday, May 1: DuraMAX Drydene 400 presented by RelaDyne NASCAR Cup Series race (3 pm, FS1)
Embrace also had a fan-facing booth set up for the race where fans could come meet local loan officers and play games for a chance to win promotional prizes and enter to win tickets to a future race in 2022.