8 Spring Pop-By Ideas for Real Estate Agents

8 Spring Pop-By Ideas for Real Estate Agents

As the spring market heats up, it’s the perfect time to reconnect with past clients. To that end, we’ve listed eight spring pop-by ideas below. Take a look at each one so that you can decide which is the best fit for you and your business.

Spring pop-by ideas your past clients will love

A note about delivering pop-bys during the pandemic: Traditionally, you’re supposed to use pop-bys as a chance to catch up with your clients. Typically, this means knocking on the door and staying for a couple minutes of conversation. However, while we’re still in the middle of COVID-19, it is likely not wise to do so. Instead, you may want to just drop off the gift at your client’s door and follow up with a phone call or email at a later date.

1. Gardening trowel.

Potential slogan: I DIG your referrals. Keep me in mind if you have a friend or family member who is looking for a real estate agent.

In spring, the vast majority of homeowners start up some type of gardening project. Even if they don’t have a green thumb by choice, it’s important to keep up good curb appeal. With that in mind, a gardening trowel is one of those spring pop-by ideas that’s certain to get utilized throughout the season and beyond.

2. Peeps candy.

Potential slogan: Send me your PEEPS! I’d love to assist someone in your network with buying or selling a home.

Your clients don’t have to be religious to enjoy this classic Easter candy. A single pack is enough to bring a sugary-sweet smile to anyone’s face.

Plus, since this snack is packaged by a major manufacturer, as opposed to being homemade, you don’t have to worry about any allergy risk. In this case, all the ingredients are listed right on the package.

3. Girl scout cookies.

Potential slogan: SCOUTING out the real estate market? Give me a call if you have a question about buying or selling your home.

Choosing Girl Scout cookies for your pop-by item is really a win-win. On the one hand, you’re giving your clients a sweet treat that they are sure to love. However, on the other, you’re also helping the next generation of girls learn important life skills. This is one of those spring pop-by ideas that you can really feel good about giving to your whole client list.

4. Lottery tickets.

Potential slogan: You don’t need LUCK to sell your home, all you need is a great real estate agent. I’m just a phone call away if you ever need assistance.

Who doesn’t love the possibility of earning a little free money? While purchasing lottery tickets in bulk won’t cost you much, they allow for the possibility for your clients to win big.

That said, in the event gambling is not something that you support, you can always switch out the lottery tickets for some chocolate gold coins. You can still use the same slogan, whichever item you choose.

5. Seeds or a plant starter.

Potential slogan: If you’re OUTGROWING your home fast, don’t hesitate to get in touch. I can help you find your next home before you know it!

While it’s true that this particular pop-by is a little more specialized than some of the other options on this list, it can be a good option, especially if you’re looking to concentrate on working with clients who are looking to find their forever home.

6. LED light bulbs.

Potential slogan: Your referrals LIGHT up my day! Get in touch if you know someone who is ready to buy or sell a home.

This is one of those spring pop-by ideas that are a perfect match for Earth Day. Not only will you be helping save the planet, but you are also be helping your client remember that you are a resource that they can depend on in their time of need.

7. Packet of birdseed.

Potential slogan: Ready to move to a new NEST? I’ve got you covered.

Spring is the perfect time of year for both birds and humans to want to settle into their homes. In light of that, this is a great pop-by to hand out right before the spring market heats up in your area.

If you want to take your marketing efforts to the next level, you could also consider including an offer for a free CMA on your gift tag.

8. Jar of honey.

Potential slogan: The spring market is heating up. Call me to get the BUZZ on real estate.

This is another spring pop-by idea where may want to consider adding an offer for a free CMA to the mix. However, in addition, you can consider spicing things up by gifting local honey, rather than the stuff you’d find at the grocery store. If you’re thinking about going this route, you may want to shop at a local farmer’s market. Often, you can get quality ingredients there at an affordable price point.

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Tara Mastroeni

Tara Mastroeni is a real estate and personal finance writer. Find her at TMRealEstateWriter.com or on Twitter at @TaraMastroeni.