The 6 Books Every Real Estate Agent Should Read This Year
As a real estate agent, it is often up to you to find the best strategies to help grow your real estate business — and reading books written by others in the industry can be an excellent source of inspiration.
Here are 6 books that every real estate agent should read
1. Your First Year in Real Estate: Making the Transition from Total Novice to Successful Professional
To start things off, we have a book that every beginner real estate agent needs to read. The author, Dirk Zeller, has been a real estate coach for years and this book is a way for him to share his wisdom with the masses.
The book is full of answers to your biggest questions and step-by-step solutions to some of the most common challenges that new agents encounter as they attempt to grow their businesses.
You’ll learn about everything from how to pick the right real estate company to the keys to developing valuable client relationships. This book has everything that a newbie needs to get their business off the ground.
For some real agents, getting the ball rolling in the morning is the hardest part of their day. The Miracle Morning for Real Estate Agents aims to help solve that issue by showing how to make a purposeful morning ritual part of your daily routine.
On the surface, the book shares the various ways in which high-achieving real estate professionals like to start their days. However, beyond simply providing examples for you to follow, the book also provides various strategies to help you overcome common productivity roadblocks.
Once you read this book, your morning is almost guaranteed to become your favorite part of your day. As one reviewer said, “Even night owls are giving this book the praise that it deserves.”
If you’re a big fan of using real estate scripts to facilitate conversations with your clients, The Book of YES should be your next read. Rather than just giving you the same tired sales scripts that you’d find in any real estate training manual, this book takes things one step further by teaching you how to take sample scripts and make them your own.
In particular, Part One focuses on practical tips for making any sales script work to your advantage. Then, in Part Two, you’ll learn how to leave the script behind and have natural conversations with your clients, all the while leading them further down your conversion funnel.
Armed with this knowledge, you should feel more than ready to take on your next client meeting.
If you’ve been in the business for a while and are looking for a way to level up your business practices, look no further than The Millionaire Real Estate Agent. As the name suggests, it is full of practical advice on how to “Earn a Million, Net a Million, and Receive a Million” in annual income.
Specifically, the book touches upon the economic, organizational, and lead generation models used by high-earners in the real estate industry. It’s a must-read for those who are hoping to make the “Best of” lists in their local market.
For those who want to level up their negotiation game, there’s no better resource than The Book on Negotiating Real Estate. Between them, the book’s three authors have been through more than 1,000 successful real estate deals and they’ve got negotiating down to a science.
The book not only covers the step-by-step process for how to artfully negotiate offers and counter-offers, but it also touches on scenarios such as re-negotiating after unexpected issues arise and how to use last-minute concessions to keep a deal together. Plus, there are also practical tips for how to overcome common objections that arise during the negotiation process.
If you’re a fan of a great inspirational story, Hyper Local Hyper Fast Real Estate Agent is a great pick for your “To Read” list. It tells the story of Daniel Lesniak, a first-year real estate agent who sold 36 homes worth over $22 million in total.
In the book, Lesniak explains how he used a marketing tactic called the “STP Framework” to achieve such high levels of income. Though the tactic is usually used in more traditional sales settings, Lesniak shows how he was able to adapt the framework to real estate and how other agents can do the same in their own businesses.