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Email marketing continues to be an effective way to reach new clients and nurture past customers. Drip campaigns — that is, a series of timely and informative emails delivered over a set period of time — keep clients in the…

Maybe it’s just the blue sky and sunshine or renewed stability in the stock market, but I’m feeling optimistic about the spring selling season. Here’s why, according to the experts: Interest rates. Last fall’s rise in interest rates slowed buyer…

Being a successful marketer requires both discipline and flexibility. You need to meet your daily, weekly, monthly marketing goals and allow for the unexpected at the same time. By beginning your day working through this series of tasks, you should…

Every potential homebuyer has a set of unique needs. Maybe they’re looking for a particular neighborhood, style of home, or number of bathrooms. Most important, though, is a client’s unique financial situation. What can they afford? Personal preferences and financial…

In large organizations, marketing often appears to be at odds with sales. One is driven by commissions, the other is focused on messaging. Real estate agents, though, are responsible for both. Generating business requires the persuasive talents associated with marketers,…

From time-to-time, it’s a smart idea to step back and take a good hard look at ourselves. For marketers, this means examining the values you bring to your brand. Market conditions, economics, politics — even the weather — affect our…

There is no better symbiotic relationship for growing referrals and generating business than that of the real estate agent and loan officer (LO). Agents have preferred lenders and LOs they can count on to shepherd their clients’ mortgage loans through…

One of the best things about building a solid marketing content library is the ability to repurpose that content for other channels and formats. Real estate content is ideally suited for the webinar format. Once you’ve created and conducted a…

One of the most important skills every real estate agent needs to have is the ability to negotiate a successful sale. Keeping a sale on track and negotiating a final price, though, only looks easy after the fact. Whether you…

Engagement marketing goes by many different names. You may have heard it called “experiential marketing,” “event marketing,” “on-ground marketing,” “live marketing,” “participation marketing,” “loyalty marketing,” or “special events.” All of these names boil down to the same concept, though, which…