tip

Real Estate Marketing Tip

7 Essentials for a Successful Drip Email Marketing

By Tim Coutis / April 12, 2019
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Email marketing continues to be an effective way to reach new clients and nurture past customers. Drip campaigns — that is, a series of timely and informative emails delivered over a set period of time — keep clients in the…

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Real Estate Marketing Tip

4 Signs That Spring Sales Will Be Strong

By Tim Coutis / April 5, 2019
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Maybe it’s just the blue sky and sunshine or renewed stability in the stock market, but I’m feeling optimistic about the spring selling season. Here’s why, according to the experts: Interest rates. Last fall’s rise in interest rates slowed buyer…

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Real Estate Marketing Tip

9 Things Successful Marketers Do Every Day

By Tim Coutis / March 29, 2019
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Being a successful marketer requires both discipline and flexibility. You need to meet your daily, weekly, monthly marketing goals and allow for the unexpected at the same time. By beginning your day working through this series of tasks, you should…

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Real Estate Marketing Tip

4 Things Your Clients Really Want from You

By Tim Coutis / March 22, 2019
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Every potential homebuyer has a set of unique needs. Maybe they’re looking for a particular neighborhood, style of home, or number of bathrooms. Most important, though, is a client’s unique financial situation. What can they afford? Personal preferences and financial…

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Real Estate Marketing Tip

The Art of Effective Communication

By Tim Coutis / March 15, 2019
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In large organizations, marketing often appears to be at odds with sales. One is driven by commissions, the other is focused on messaging. Real estate agents, though, are responsible for both. Generating business requires the persuasive talents associated with marketers,…

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Real Estate Marketing Tip

5 Commitments Every Real Estate Agent Should Make

By Tim Coutis / March 8, 2019
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From time-to-time, it’s a smart idea to step back and take a good hard look at ourselves. For marketers, this means examining the values you bring to your brand. Market conditions, economics, politics — even the weather — affect our…

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Real Estate Marketing Tip

5 Ways Real Estate Agents and Loan Officers Can Work Together

By Tim Coutis / March 1, 2019
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There is no better symbiotic relationship for growing referrals and generating business than that of the real estate agent and loan officer (LO). Agents have preferred lenders and LOs they can count on to shepherd their clients’ mortgage loans through…

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Real Estate Marketing Tip

Turn Your Marketing Content into a Webinar

By Tim Coutis / February 22, 2019
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One of the best things about building a solid marketing content library is the ability to repurpose that content for other channels and formats. Real estate content is ideally suited for the webinar format. Once you’ve created and conducted a…

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Real Estate Marketing Tip

How Refined Are Your Negotiating Skills?

By Tim Coutis / February 15, 2019
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One of the most important skills every real estate agent needs to have is the ability to negotiate a successful sale. Keeping a sale on track and negotiating a final price, though, only looks easy after the fact. Whether you…

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Real Estate Marketing Tip

What Is Engagement Marketing?

By Tim Coutis / February 8, 2019
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Engagement marketing goes by many different names. You may have heard it called “experiential marketing,” “event marketing,” “on-ground marketing,” “live marketing,” “participation marketing,” “loyalty marketing,” or “special events.” All of these names boil down to the same concept, though, which…

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