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Continuing education is required to maintain your real estate license, but what about some real professional development? Building on your current knowledge base keeps the job interesting. Greater expertise sends employers and clients the message that you’re not content to…

A real estate agent’s work schedule can be highly unpredictable. So, how can you make the most of your time? Here are some time management tips to make you more efficient. 1. Focus There are so many distractions today that…

As a real estate agent, you play a number of critical roles during the home buying process. You solicit new business, conduct open houses, and walk through your clients’ homes to better understand their preferences. But, perhaps the most important…

Artificial intelligence (AI) has been the “next big thing” for a while now. AI brings machine intelligence to the analysis of all the “big data” that’s being accumulated. While the real impact of AI on the real estate business may…

Spring has sprung — and with it, April housing numbers to give us some insight into current market conditions. Broadly speaking, home values continue to increase, inventory of existing homes remains light, interest rates remain unchanged, and with homes staying…

The importance of the loan officer (LO) and real estate agent relationship can not be overstated. Having a trusted lender to recommend to new clients is a big help since many homebuyers have little or no experience in borrowing to…

There are very few things that are more important to a real estate agent than referrals. The value of a referral from a truly satisfied client can go a long way to winning new business. When a client agrees to…

There’s big news for real estate agents who want to add 3D virtual tours to their listings. Zillow has introduced a new app called Zillow 3D Home™ that makes creating a 3D-like virtual tour fast and easy using just your…

Email marketing campaigns are one of the best ways to convert new clients, or nurture past clients and referral partners. Creating and distributing an effective email campaign involves database management, content creation, graphic design, and setting parameters for distribution —…