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real estate marketing tip

The Buying Trends of Millennials

By Tim Coutis / September 6, 2019
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A few months ago, the National Association of REALTORS® (NAR) published its 2019 Home Buyers and Sellers Generational Trends Report. This year’s report is chock full of data culled from 7,191 responses to a 129-question survey. For the purposes of…

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real estate marketing tip

7 Things to Do to Assess Your Client’s Needs

By Tim Coutis / August 30, 2019
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Understanding your client’s particular needs from the get-go is important. Naturally, some clients may not know what they want until they see it. But, by capturing a client’s requirements upfront, you create a shared point of reference that can be…

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real estate marketing tip

5 Times When You Should be Asking for a Referral

By Tim Coutis / August 23, 2019
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Referrals are the lifeblood of a real estate agent’s business. For all of the marketing you do — print, web, social media, and so on — the most effective way to get good solid referrals is by word-of-mouth. But the big…

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real estate marketing tip

Myth-Busting: Is Real Estate a Good Investment?

By Tim Coutis / August 16, 2019
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One of the biggest real estate myths to arise in recent years is that buying a home is not a good investment compared with higher yield stocks and bonds. For those of us who grew up in the period just…

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real estate marketing tip

Answers to 5 Big Questions You Have About Bots

By Tim Coutis / August 9, 2019
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Bots are opening up a whole new way of communicating with customers. They’re also in the news a lot these days, so you’ve probably found yourself with a lot of questions. 1. What are chatbots? Chatbots are familiar to anyone…

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real estate marketing tip

The #1 Marketing Technique for Building Relationships

By Tim Coutis / August 2, 2019
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Real estate marketing is all about building relationships. Whether you’re looking for new clients or networking to increase your database of possible referral partners, your focus is on building one-to-one relationships. As a real estate agent, you have a number…

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real estate marketing tip

Why You Should Be Marketing Multi-Unit Properties to Millennials

By Tim Coutis / July 26, 2019
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It’s clear that millennials face significant challenges when it comes to buying their first home. Currently, 44.7 million former students are burdened by debt as a result of their efforts to attain a degree. With 11.4% delinquent by 90 days…

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real estate marketing tip

Build on Your Marketing Strengths

By Tim Coutis / July 19, 2019
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Successful marketing gets results. But to get results, you need to set realistic goals. How many new customers? How many referrals? What kind of dollar volume do you need to generate? Defining your goals is the first step in building…

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real estate marketing tip

Permanent Renters: Another Trend Agents Should Be Watching

By Tim Coutis / July 12, 2019
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One of the most frustrating things potential first-time homebuyers and real estate agents face is a shortage of affordable single family homes. There are a number of reasons for this shortage. The most common reason is that people are remaining…

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real estate marketing tip

One of Many Trends Real Estate Agents Should Be Watching

By Tim Coutis / June 28, 2019
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Many industries have already been disrupted or transformed by the internet and the technologies that enable it. Unlike those industries, which have been overtaken by new players, the real estate industry’s transformation is coming from within. This slow implosion comes…

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