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A few months ago, the National Association of REALTORS® (NAR) published its 2019 Home Buyers and Sellers Generational Trends Report. This year’s report is chock full of data culled from 7,191 responses to a 129-question survey. For the purposes of…

Understanding your client’s particular needs from the get-go is important. Naturally, some clients may not know what they want until they see it. But, by capturing a client’s requirements upfront, you create a shared point of reference that can be…

Referrals are the lifeblood of a real estate agent’s business. For all of the marketing you do — print, web, social media, and so on — the most effective way to get good solid referrals is by word-of-mouth. But the big…

One of the biggest real estate myths to arise in recent years is that buying a home is not a good investment compared with higher yield stocks and bonds. For those of us who grew up in the period just…

Bots are opening up a whole new way of communicating with customers. They’re also in the news a lot these days, so you’ve probably found yourself with a lot of questions. 1. What are chatbots? Chatbots are familiar to anyone…

Real estate marketing is all about building relationships. Whether you’re looking for new clients or networking to increase your database of possible referral partners, your focus is on building one-to-one relationships. As a real estate agent, you have a number…

Successful marketing gets results. But to get results, you need to set realistic goals. How many new customers? How many referrals? What kind of dollar volume do you need to generate? Defining your goals is the first step in building…

One of the most frustrating things potential first-time homebuyers and real estate agents face is a shortage of affordable single family homes. There are a number of reasons for this shortage. The most common reason is that people are remaining…

Many industries have already been disrupted or transformed by the internet and the technologies that enable it. Unlike those industries, which have been overtaken by new players, the real estate industry’s transformation is coming from within. This slow implosion comes…