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Saying Thank You to Clients and Referral Partners
Thanksgiving is unique in that there are no presents involved. The idea is simple – to give thanks for family, friends, and colleagues, and for the things we’re grateful for that have happened over the past twelve months.
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Tech Trends – Real Estate
Emerging technologies over the past thirty years have offered all of us many new ways to work. First, the personal computer revolutionized marketing with desktop publishing, then internet provided a level playing field for commerce and the ability to work remotely, and most recently the smartphone took that computing power and connectivity and put it in our pockets.
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Referrals – When to ask for them
While it may seem counterintuitive, even when you’ve done your best work for a client, you can’t always count on getting a referral. This is simply human nature. If you want something, you have to ask for it. But, even when you feel it is well deserved, asking for something can be difficult and awkward. When is the right time to ask? How should you ask?
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Why Building Trust is Critical to Your Brand
If you’re going to be successful as a real estate professional you need to build trust with your clients. Though it may seem like an obvious point, with so many other things to consider in building your business, from logo to listings, blog posts to social media, there are so many pieces that combined build a reputation and a brand that we sometimes forget the most critical component, the foundation, the centerpiece of any good and profitable relationship, trust. Trust will get you new business and referrals.
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6 Basic Rules for Building and Integrating Your Brand
A simple but integrated branding approach can make all of your marketing collateral memorable and effective.
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6 Traditional Marketing Strategies that Still Work
While social media marketing continues to grow in leaps and bounds, there are still some traditional marketing approaches that can have a positive impact on your business. From smallest to largest here are six should try.
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Nailing the Listing Presentation
Why list with you? Isn’t that the real question you want to answer in the initial presentation?
If you answered no, you’re correct. While the listing presentation is a great opportunity to display your bona fides, it’s really more like a job interview. Anyone who’s been on a job interview and seen the response you get when you walk the interviewer through your resume should understand. They’ve seen your resume. You’re there to ask questions, to better understand the position you’re applying for. The same is true for your listing presentation.
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You sell houses, but do you sell homeownership?
Owning a home has been the objective of generations since the very beginning of the republic. As a real estate agent, your primary task is to find the right home for your customer. But, you also have an opportunity to promote the concept of homeownership to those who’ve yet to take the plunge. By doing so, you market both your expertise on the subject and your business.
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Navigating Customer Objections
A customer objection doesn’t have to be the end of the story. Often times the objection is really a question, expressing the need for more information, more clarification.
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Women on the Move
More single women buying a home is on the rise. When it comes to your marketing efforts, is this a demographic you’re paying attention to?
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