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How to Choose a Lending Partner
Forming strong business relationships with a loan officer takes time and effort. These relationships are central to your performance and success and should never be under estimated or taken for granted. When it comes to choosing a lender or lenders, you want to look beyond just interest rates and product selection. Your clients are valuable and sharing them with a lender that can’t deliver puts future referrals at risk.
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Which Is More Important: The Loan Officer or the Lender?
The obvious answer to this question? Both. A lender should have the widest array of products with competitive rates and terms. Service should be exceptional from pre-approval to closing. After all, you want the very best for your client. But…
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11 Ways Agents Can Work More Efficiently
Americans are among the most productive people on the planet. From moleskin notebooks to apps, we are constantly in search of new ways to organize our work and optimize our time. Here are some easy ways to make work more…
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4 Benefits of Making Community Service Part of Your Real Estate Business Plan
While you review 2019 and plan for the year ahead, ask yourself: Have I given back to my community? As a real estate agent, your community is as much your product as is an individual home. If you pride yourself…
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5 Ways You Can Turn Networking into Dollars
If time is money, then money must be time — right? Seriously, when you think of the time you put into your networking efforts can you honestly say they pay off? Here are five things you can and should be…
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18 Things Every Real Estate Agent Should Know About Instagram
Like it or not, social media has become a critical marketing channel for everyone. Whether you’re a multi-national corporation or an individual entrepreneur, Facebook, Twitter, and more have become an important part of any marketing strategy. For real estate agents,…
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8 Ingredients for Writing Effective Prospect and Referral Letters
A personal approach can make all the difference when it comes to marketing your business in this digital age. Those real estgate agents who’ve mastered the art of sending a good thank you note, know that a personal handwritten letter…
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9 Emails Real Estate Agents Should Be Sending
In a previous post, Emails Stats You Can Work and Live With, we examined the amount of time we and our customers spend checking, reading, and responding to email. When it comes to email marketing, 60% of those surveyed prefer…
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Back to Basics: The 8 Rules of Engagement for Succeeding in Social Media
The challenge of social media marketing for real estate agents is: how do you make the most of a channel that has a steep learning curve and demands a fair amount of time and patience to reap the rewards? Here…
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Email Stats You Can Work and Live With
As a real estate professional, you’re always looking for ways to make the most efficient use of your time. As a marketer, you build your brand and market homes to prospects by tailoring your message for the various channels available.…
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