social media

Here’s What Real Estate Agents Need to Know About Marketing Themselves on Twitter

Here’s What Real Estate Agents Need to Know about Marketing Themselves on Twitter

By Tara Mastroeni / September 8, 2020
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If you’ve been thinking about joining Twitter, you’re not alone. There are roughly 48.35 million active Twitter users in the United States and around 42% of them use the platform daily, which means that it is a hotbed for potential…

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8 mm camera with a YouTube logo on it

6 Tips for Creating Your Own Real Estate YouTube Videos

By Tara Mastroeni / June 2, 2020
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If you’re trying to get your name out there as an industry expert, creating your own real estate YouTube videos is a great way to do it. That said, there are a few tricks of the trade to learn before…

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Social Media for Loan Officers: What's the Best Platform for You?

Social Media for Loan Officers: What’s the Best Platform for You?

By Erin Ollila / May 16, 2020
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You know the importance of marketing yourself as a way to attract more leads. But, with all the options out there, where do you even start? There are so many social media networks for loan officers to use, but you…

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real estate influencers

9 Real Estate Influencers Agents Should Be Following

By Tara Mastroeni / February 11, 2020
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Sometimes, when you’re working on your business, it helps to surround yourself with inspiration. With that in mind, we’ve brought you nine real estate influencers that you should be following. Follow them on their relevant social media channels to keep…

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Facebook Ads for Real Estate Agents: A Primer

By Aly Yale / June 25, 2019
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Facebook ads can be an excellent way for real estate agents to expand their reach and bring in more potential leads. With its highly detailed targeting capabilities, advertising on the social platform lets you specify exactly who sees your ads…

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How Instagram Can Generate Quality Leads for Real Estate Agents | Embrace Home Loans

How Real Estate Agents Can Generate Quality Leads from Instagram

By Aly Yale / May 14, 2019
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There are few industries as perfectly suited to Instagram as real estate. Photos of killer interior design ideas and luxury decor? Yes, please. Pictures of amazing architecture and high-tech amenities? You bet.  These are all visuals that aren’t just attractive…

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Send Your Social Profile to Rehab: 5 Tactics for Cleaning It Up

By Mary Mack / May 11, 2019
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Cleaning up all of your social media profiles can go a long way and help improve your overall image. The biggest reason to make sure your profiles are clean is that customers research companies (and people) on the internet first…

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update LinkedIn profile

5 Steps to Giving Your LinkedIn Profile a Makeover

By Mary Mack / March 17, 2019
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When is the last time you looked at your LinkedIn profile? Perhaps it’s been a couple of days, or even months. Since LinkedIn is the platform for business professionals, you want to ensure that your profile is up to date…

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outsource social media real estate agents

Should Agents Outsource Social Media? 5 Questions to Ask

By Mary Mack / January 22, 2019
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Social media is a marketing tool that every real estate agent should use to establish their personal brand and grow their business. Facebook, Twitter, Instagram, LinkedIn, Snapchat (and more) are platforms that agents can use to establish themselves as thought…

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mortgage loan officer social media

5 Tips for Successful Social Networking

By Mary Mack / September 15, 2018
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Three-quarters of Americans use some form of social media, spending 90% of their waking hours connected to Facebook, LinkedIn, Twitter, or Instagram. Along the way, the debate over whether social media is acceptable in the workplace has almost vanished. In…

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