realtor

The NAR Conference Is Going Virtual. Here’s How to Get the Most out of Attending a Virtual Seminar

The 2020 NAR Conference Is Going Virtual. Here’s How to Get the Most Out of Attending a Virtual Seminar

By Tara Mastroeni / September 15, 2020
Posted in

Events everywhere have been shifting to virtual platforms amid the coronavirus crisis — and the real estate industry is no different. The National Association of REALTORS® (NAR) recently announced that this year’s annual conference & expo will be held in…

Read More
Here’s What Real Estate Agents Need to Know About Marketing Themselves on Twitter

Here’s What Real Estate Agents Need to Know about Marketing Themselves on Twitter

By Tara Mastroeni / September 8, 2020
Posted in ,

If you’ve been thinking about joining Twitter, you’re not alone. There are roughly 48.35 million active Twitter users in the United States and around 42% of them use the platform daily, which means that it is a hotbed for potential…

Read More
5 Crucial Email Tips for Real Estate Agents in 2020

5 Crucial Email Tips For Real Estate Agents in 2020

By Tara Mastroeni / August 25, 2020
Posted in ,

Email marketing is an important part of any real estate agent’s marketing strategy. After all, email is one of the few marketing channels that will reach just about anyone, regardless of their demographic. With that in mind, agents need to…

Read More
Woman pushing a man in a wheelchair

Must-Know Tips for Serving Your Clients with Physical Disabilities

By Tara Mastroeni / August 10, 2020
Posted in

Some agents may be unfamiliar with working with clients with physical disabilities. While, for the most part, working with buyers and sellers who are disabled will be just like working with any of your other clients, there are a few…

Read More
Bus stop with a sign

Classic Real Estate Marketing Techniques That Still Work

By Aly Yale / August 3, 2020
Posted in ,

There’s a lot of talk about digital and tech-driven marketing lately, but don’t be fooled: they’re not the end-all-be-all when it comes to driving new business.  In fact, most of the old standards are still pretty effective — at least…

Read More
Paper bag with a embrace logo on it

What Are Pop-Bys? (And Why They’re An Effective Marketing Tool)

By Tara Mastroeni / July 27, 2020
Posted in ,

Every real estate agent needs to employ several different lead generation strategies to grow their business. While email drip campaigns and social media outreach are great places to start, there’s also something to be said for maintaining a personal connection…

Read More
hands holding an iphone

4 Cold Calling Tips for Real Estate Agents

By Tara Mastroeni / July 21, 2020
Posted in

Cold calling is a polarizing activity. On the one hand, when done correctly, it can be a helpful lead generation tool for real estate agents. On the other, most people would rather do just about anything than spend time calling…

Read More
two guys fist bumping

Business Booming? 5 Tips for Hiring a Real Estate Assistant

By Tara Mastroeni / July 14, 2020
Posted in

If you’re so busy that you can barely find time to check off all the items on your to-do list, it might be time to hire an assistant. However, for many agents, hiring someone can be a new frontier. Not…

Read More
Woman on a virtual team meeting

Further Your Career During COVID: Virtual Networking and Learning Resources for Real Estate Agents

By Aly Yale / July 7, 2020
Posted in

Networking and continuing education are a big part of an agent’s job. Unfortunately, the coronavirus pandemic has made both of those significantly more difficult. Conferences are being canceled, in-person meetings and events are getting switched to Zoom, and many educational…

Read More
Realtor doing a virtual tour

The Dos and Don’ts of Listing Videos

By Aly Yale / June 30, 2020
Posted in

With buyers social distancing — and many sellers hesitant to let strangers into their homes — listing videos have become more important than ever. In fact, real estate brokerage Redfin reported an almost 500% increase in video tour requests in…

Read More