realtor

Must-Know Tips for Serving Your Clients with Physical Disabilities

Must-Know Tips for Serving Your Clients with Physical Disabilities

By Tara Mastroeni / August 10, 2020
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Some agents may be unfamiliar with working with clients with physical disabilities. While, for the most part, working with buyers and sellers who are disabled will be just like working with any of your other clients, there are a few…

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Classic Real Estate Marketing Techniques That Still Work

Classic Real Estate Marketing Techniques That Still Work

By Aly Yale / August 3, 2020
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There’s a lot of talk about digital and tech-driven marketing lately, but don’t be fooled: they’re not the end-all-be-all when it comes to driving new business.  In fact, most of the old standards are still pretty effective — at least…

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What Are Pop-Bys? (And Why They’re an Effective Marketing Tool)

What Are Pop-Bys? (And Why They’re An Effective Marketing Tool)

By Tara Mastroeni / July 27, 2020
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Every real estate agent needs to employ several different lead generation strategies to grow their business. While email drip campaigns and social media outreach are great places to start, there’s also something to be said for maintaining a personal connection…

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4 Cold Calling Tips for Real Estate Agents

4 Cold Calling Tips for Real Estate Agents

By Tara Mastroeni / July 21, 2020
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Cold calling is a polarizing activity. On the one hand, when done correctly, it can be a helpful lead generation tool for real estate agents. On the other, most people would rather do just about anything than spend time calling…

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Business Booming? 5 Tips for Hiring a Real Estate Assistant

Business Booming? 5 Tips for Hiring a Real Estate Assistant

By Tara Mastroeni / July 14, 2020
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If you’re so busy that you can barely find time to check off all the items on your to-do list, it might be time to hire an assistant. However, for many agents, hiring someone can be a new frontier. Not…

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Further Your Career During COVID: Virtual Networking & Learning Resources for Real Estate Agents

Further Your Career During COVID: Virtual Networking and Learning Resources for Real Estate Agents

By Aly Yale / July 7, 2020
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Networking and continuing education are a big part of an agent’s job. Unfortunately, the coronavirus pandemic has made both of those significantly more difficult. Conferences are being canceled, in-person meetings and events are getting switched to Zoom, and many educational…

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The Dos and Don'ts of Listing Videos

The Dos and Don’ts of Listing Videos

By Aly Yale / June 30, 2020
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With buyers social distancing — and many sellers hesitant to let strangers into their homes — listing videos have become more important than ever. In fact, real estate brokerage Redfin reported an almost 500% increase in video tour requests in…

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Real Estate Advertising Options for Every Budget

Real Estate Advertising Options for Every Budget

By Aly Yale / June 23, 2020
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Real estate is competitive. In fact, according to the National Association of REALTORS®, there are nearly 1.4 million real estate agents across the U.S.  While a large chunk of those probably don’t do business in your area, if you’re in…

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Why Your Email Signature Is an Important Marketing Tool (and How to Get It Right!)

Why Your Email Signature Is An Important Marketing Tool (and How to Get It Right!)

By Tara Mastroeni / June 16, 2020
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If you’re still using “Sent from my iPhone” or, even worse, not using an email signature at all, it’s time to step up your game. These days, email signatures are an important marketing tool and every professional should have one.…

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7 Things You're Doing That Buyers and Sellers Hate

7 Things You’re Doing That Buyers and Sellers Hate

By Aly Yale / June 9, 2020
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When it comes to buyers and sellers, you probably have a few pet peeves. Hate it when they bring along mom and dad when touring a home? Feel annoyed when they ask you the same questions four different ways? Or…

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