marketing

Man recording a podcast

Launching Your Own Local Real Estate Podcast

By Aly Yale / October 15, 2019
Posted in

Podcasting can be a great way to show off your expertise, generate leads, and even create extra income. But it’s not a fly-by-night strategy. Creating your own real estate podcast — as well as drumming up listeners for it —…

Read More
Let’s Chat! Could Your Real Estate Business Benefit from a Chatbot?

Let’s Chat! Could Your Real Estate Business Benefit from a Chatbot?

By Aly Yale / July 23, 2019
Posted in ,

Chatbots are a great way to ensure leads (and existing customers) get instant, quick service, even when you’re away from the desk or closed for business. They can also help streamline your lead intake and marketing processes, while also increasing…

Read More
hands on a keyboard

5 Best Practices When Pitching Yourself via Email

By Mary Mack / June 15, 2019
Posted in

We probably spend more time on email than anything else, making it one of the most direct and successful ways to communicate with prospects looking to obtain a mortgage loan. When pitching yourself via email, you want to keep it…

Read More
Rising interest rate environment

3 Keys to Succeeding in a Rising Interest Rate Environment

By Mary Mack / October 4, 2018
Posted in

For years, we’ve enjoyed historically low interest rates, but those days seem to be over. As of this writing, the benchmark 30-year fixed-rate mortgage is inching toward 5%, while the Fed seems poised to raise rates several more times in…

Read More
iPhone apps for social media

5 Tips for Successful Social Networking

By Mary Mack / September 15, 2018
Posted in

Three-quarters of Americans use some form of social media, spending 90% of their waking hours connected to Facebook, LinkedIn, Twitter, or Instagram. Along the way, the debate over whether social media is acceptable in the workplace has almost vanished. In…

Read More
Real estate agent at their desk

How to Convert More Online Real Estate Leads

By Aly Yale / August 29, 2018
Posted in ,

Getting real estate leads from your website, Facebook page, or Instagram account is great — but that alone won’t equal more clients (or more commissions). Unless you have the tools and systems in place to cultivate those leads, nurture them,…

Read More
Man speaking into iPhone on speaker

Easy Ways to Enhance Your Real Estate Listings

By Aly Yale / July 10, 2018
Posted in ,

A great listing is the foundation for any property sale’s success — no marketing strategy, no outreach technique, and no open house event can make an impact without one. Fortunately, improving your listings and enhancing their value doesn’t have to…

Read More
Couple playing with VR headset

Using Technology to Enhance Your Old School Methods

By Aly Yale / May 29, 2018
Posted in ,

With millennials now making up the largest segment of homebuyers, technology — especially for real estate agents — is more important than ever. Millennials are tech pros, and they expect tech to be a part of virtually every transaction they…

Read More