marketing
Launching Your Own Local Real Estate Podcast
Podcasting can be a great way to show off your expertise, generate leads, and even create extra income. But it’s not a fly-by-night strategy. Creating your own real estate podcast — as well as drumming up listeners for it —…
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Let’s Chat! Could Your Real Estate Business Benefit from a Chatbot?
Chatbots are a great way to ensure leads (and existing customers) get instant, quick service, even when you’re away from the desk or closed for business. They can also help streamline your lead intake and marketing processes, while also increasing…
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5 Best Practices When Pitching Yourself via Email
We probably spend more time on email than anything else, making it one of the most direct and successful ways to communicate with prospects looking to obtain a mortgage loan. When pitching yourself via email, you want to keep it…
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3 Keys to Succeeding in a Rising Interest Rate Environment
For years, we’ve enjoyed historically low interest rates, but those days seem to be over. As of this writing, the benchmark 30-year fixed-rate mortgage is inching toward 5%, while the Fed seems poised to raise rates several more times in…
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5 Tips for Successful Social Networking
Three-quarters of Americans use some form of social media, spending 90% of their waking hours connected to Facebook, LinkedIn, Twitter, or Instagram. Along the way, the debate over whether social media is acceptable in the workplace has almost vanished. In…
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How to Convert More Online Real Estate Leads
Getting real estate leads from your website, Facebook page, or Instagram account is great — but that alone won’t equal more clients (or more commissions). Unless you have the tools and systems in place to cultivate those leads, nurture them,…
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Easy Ways to Enhance Your Real Estate Listings
A great listing is the foundation for any property sale’s success — no marketing strategy, no outreach technique, and no open house event can make an impact without one. Fortunately, improving your listings and enhancing their value doesn’t have to…
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Using Technology to Enhance Your Old School Methods
With millennials now making up the largest segment of homebuyers, technology — especially for real estate agents — is more important than ever. Millennials are tech pros, and they expect tech to be a part of virtually every transaction they…
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