marketing

How to Avoid the Summer Marketing Slump

How to Avoid the Summer Marketing Slump

By Erin Ollila / July 22, 2021
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Summer. Summer. Summertime. With the increase of temps sometimes comes the decrease in motivation to work. You know how important it is to market your business all year round, but you’re not really looking forward to putting the effort in…

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The Very Basics of Building Your First Email List

The Very Basics of Building Your First Email List

By Erin Ollila / June 17, 2021
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You know that email marketing is an ideal way to get your name out there and grow your audience — and you’re excited to try it out — but you honestly have no clue where to start. Building your email…

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8 Winter Pop-By Ideas That Your Clients Will Love

7 Winter Pop-By Ideas That Your Clients Will Love

By Tara Mastroeni / May 19, 2021
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If you’ve been in the real estate business for any amount of time, you probably already know that pop-bys can be a great marketing tool. That said, they tend to work even better if they are centered around a holiday…

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Here’s What Real Estate Agents Need to Know About Marketing Themselves on Twitter

Here’s What Real Estate Agents Need to Know about Marketing Themselves on Twitter

By Tara Mastroeni / September 8, 2020
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If you’ve been thinking about joining Twitter, you’re not alone. There are roughly 48.35 million active Twitter users in the United States and around 42% of them use the platform daily, which means that it is a hotbed for potential…

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Bus stop with a sign

Classic Real Estate Marketing Techniques That Still Work

By Aly Yale / August 3, 2020
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There’s a lot of talk about digital and tech-driven marketing lately, but don’t be fooled: they’re not the end-all-be-all when it comes to driving new business.  In fact, most of the old standards are still pretty effective — at least…

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Real Estate Advertising Options for Every Budget

Real Estate Advertising Options for Every Budget

By Aly Yale / June 23, 2020
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Real estate is competitive. In fact, according to the National Association of REALTORS®, there are nearly 1.4 million real estate agents across the U.S.  While a large chunk of those probably don’t do business in your area, if you’re in…

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8 mm camera with a YouTube logo on it

6 Tips for Creating Your Own Real Estate YouTube Videos

By Tara Mastroeni / June 2, 2020
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If you’re trying to get your name out there as an industry expert, creating your own real estate YouTube videos is a great way to do it. That said, there are a few tricks of the trade to learn before…

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Tips for Writing  Descriptions Like a Pro

Tips for Writing Listing Descriptions Like a Pro

By Tara Mastroeni / May 26, 2020
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Real estate listing descriptions are a necessary marketing tool in real estate. However, that doesn’t mean that they are easy to create. To that end, we’ve brought you five tips to help you write your next listing description like a…

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realtor inbound marketing

What Real Estate Agents Should Know About Inbound Marketing

By Tara Mastroeni / April 28, 2020
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As a real estate agent, you’re responsible for wearing many hats. Not only do you have to work with buyers and sellers and manage transactions, but you also have to do your own marketing. Fortunately, though, inbound marketing is a…

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5 men and women on a white wall cut off shot not seeing the heads

5 Tips for Building Your Personal Brand as a Real Estate Agent

By Tara Mastroeni / April 21, 2020
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If you’re looking to land more clients, one of the best things that you can do is work on building your personal brand. As an agent, your brand is the key to letting clients know what they can expect when…

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