Successful Real Estate Agent Tips and Marketing Ideas
Help Your Buyers Write a Winning “Dear Seller” Letter
We’re in a particularly hot market at the moment, where inventory is low and demand is high. Throw in that it’s summertime — the busiest season of the year for home buying — and the stakes are even higher. Inevitably,…
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Real Estate Agents: Meet the New and Improved For Sale Sign
One of the most overused words in marketing and media in general is the word “iconic.” If words themselves could be iconic, iconic would be, well, iconic. The term comes from the Greek word “eikonikos,” meaning image or likeness. The…
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Beep Beep! Crucial Car Tips for Realtors on the Go
As a Realtor, your car is one of your most important possessions. It’s what allows you to get to and from showings, closings, and open houses, and it’s how you scout out potential properties for your clients. In short: it’s…
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Elevate the Open House Experience: Inside Tips from a Top Realtor
In this digital age of Instagram, Facebook, Zillow, and other various marketing sites, Realtors mustn’t forget the value of a traditional open house. Open houses sell homes. By exposing a buyer to a home and getting them inside, the chances…
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Saving Future Referrals When a Transaction Goes South
It’s been said a million times, but a successful real estate business is built on relationships. From real world networking to the virtual world of your website and social media, all your marketing efforts are focused on making new connections,…
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Easy Ways to Enhance Your Real Estate Listings
A great listing is the foundation for any property sale’s success — no marketing strategy, no outreach technique, and no open house event can make an impact without one. Fortunately, improving your listings and enhancing their value doesn’t have to…
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Going Above and Beyond: A 4th of July Story
I bought my first home in the spring of 1984. The interest rate was hovering around 14% and at the time, I was working in retail and my wife was a sales rep in the book business. Walter, our real…
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How to Convince an FSBO to List with You
As a real estate agent, seeing those “for sale by owner” signs has to make you cringe. Why would anyone try and sell their home without an agent? Do they really know what they’re in for? What they’re risking? In…
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14 Features Your Real Estate Website Must Have
The importance of maintaining, refreshing, and properly curating your website should not be underestimated. Your website is the central hub for your real estate business and it should be the place where all links lead. Consistently adding new and informative…
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How to Stay Cool While Showing Homes in Hot Weather
The summer can be a particularly trying time for real estate agents. Not only are you busier than normal, but you’re also handling that bigger client load in not-so-ideal weather conditions. Shuttling around town, running to and from showings, and…
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