Successful Real Estate Agent Tips and Marketing Ideas

FSBO vs. Realtor Sales: Debunking the Myths

FSBO vs. REALTOR® Sales: Debunking the Myths

By Kiara Taylor / November 27, 2023
Posted in

The persistent debate between For Sale By Owner (FSBO) listings and realtor-assisted sales seems to be a perennial topic. Despite the fact that about 86% of buyers use a realtor for their purchase when it comes to selling, a large…

Read More
The Low-Inventory Challenge: Strategies for REALTORS®

The Low-Inventory Challenge: Strategies for REALTORS®

By Kiara Taylor / November 13, 2023
Posted in

The real estate market is currently grappling with low inventory. This means that there are more buyers than available homes.  In fact, the most recent report from NAR shows that there is a 3.4-month supply at the current sales pace.…

Read More
The iBuyer Phenomenon: What Realtors Need to Know

The iBuyer Phenomenon: What REALTORS® Need to Know

By Kiara Taylor / November 6, 2023
Posted in , ,

iBuyers are changing home sales in the real estate market. In fact, recent data shows that these tech-powered companies have already increased home prices by as much as 2.8%. This is a clear indication that this phenomenon can’t be ignored.…

Read More
Building Relationships: Why Realtors are More Than Just Salespeople

Building Relationships: Why REALTORS® are More Than Just Salespeople

By Kiara Taylor / October 23, 2023
Posted in

The real estate industry is a lot more than just sealing the deal and moving on.  When most people think of a realtor, they might initially picture someone who assists in buying or selling a home, and that’s entirely true.…

Read More
Mastering the Art of Open Houses: Modern Strategies for Success

Mastering the Art of Open Houses: Modern Strategies for Success

By Kiara Taylor / October 16, 2023
Posted in

Open houses have long been a staple in real estate. They give potential buyers a chance to see their dream home up close and personal, which is the ideal moment to close a deal.  But times are changing. With advancements…

Read More
Digital House Hunting: The Realtor’s Guide to Virtual Tours

Digital House Hunting: The REALTOR®’s Guide to Virtual Tours

By Kiara Taylor / October 9, 2023
Posted in

Virtual home tours are changing real estate. Thanks to advancements in technology, clients can now walk through a property without ever stepping foot inside. They can explore every nook and cranny, get a feel for the space, and even visualize…

Read More
5 Fall Marketing Opportunities for Agents

5 Fall Marketing Opportunities for Agents

By John Chiappetta / September 20, 2023
Posted in

It’s that time of year again. Pumpkin spice is all the rage. The leaves are changing, the weather’s cooling, and a whole slew of new marketing opportunities are starting to emerge. It’s true: With fall comes community events, family get-togethers, and tons of…

Read More
The Art of Crafting Irresistible Real Estate Listings: Hyper-Personalization for Niche Buyers

The Art of Crafting Irresistible Real Estate Listings: Hyper-Personalization for Niche Buyers

By Kiara Taylor / September 18, 2023
Posted in

Generic property listings will no longer sell you houses.  Nowadays, only personalization can supercharge your success in real estate. It’s not just a nice-to-have; it’s a must-have.  When you tailor your listings, you’re not just selling a property; you’re selling…

Read More
Agents, Here Are 4 Tips for Presenting Multiple Offers to a Seller

Agents, Here Are 4 Tips for Presenting Multiple Offers to a Seller

By John Chiappetta / September 13, 2023
Posted in

As a real estate agent, you know that multiple offers have been a common occurrence over the past 3 years. When you have multiple offers on a property, it can be a daunting task to know how to best represent…

Read More
Beyond Curb Appeal: Unraveling the Psychology of Home Staging to Attract Millennial Buyers

Beyond Curb Appeal: Unraveling the Psychology of Home Staging to Attract Millennial Buyers

By Kiara Taylor / September 4, 2023
Posted in

The millennials are quickly becoming the largest group of people in America today — even bigger than the baby boomers who used to rule the scene. In 2023, the youngest millennial will be turning 26, and the oldest 41.  This…

Read More