Aly Yale
Christmas Tree Inspo: 11 Trees You Have to See
Tired of the same old Christmas tree you’ve had year after year? Bored with the hodge-podge of homemade ornaments, flashing lights, and freebie bulbs you’ve gotten from holiday parties? Try changing it up this season. With the number of crafters…
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3 Winter Lead Generation Ideas
We’re almost 2023, and by most accounts, it’s going to be an interesting year for housing. Want to make sure you have a long stream of leads to keep you busy and lucrative? Then putting some effort into lead generation…
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What Is PMI?
Maybe you’ve heard the term thrown around by your lender or loan officer, you’ve spotted a “PMI” line item on your closing disclosure, or you’re seeing “PMI” on your escrow statements. Whatever the reason, you want to know: what is…
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How to Market Yourself in a Festive Way During the Holidays
The holidays are a great time to change up your marketing game and get a little more creative. They also give you a chance to give back to your community and show off what living in your area is really…
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Setting Expectations with First-Time Homebuyers
Most home buyers—particularly first-time homebuyers, come in pretty optimistic. They’re excited about finding their dream home and ready to hit the ground running. Though that optimism is certainly enviable, it’s important for real estate agents to temper that excitement with…
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Keeping Up with Your Clients Through the Holidays
The holidays are busy for everyone, and for agents, this can make your job particularly challenging. Not only are you juggling family events, work parties, vacations and your kiddos’ breaks from school, but you also must juggle your clients’, too.…
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Navigating Current Deadlocks Between Buyers and Sellers
Today’s market is very different from the one we saw just a few months ago. Sellers no longer hold all the cards, and yet, neither do buyers. What has resulted is a market in which both parties are deadlocked. Sellers…
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Real Estate Hashtags and Understanding Social Platform Algorithms
Social media isn’t an “if you build it, they will come,” sort of space. In order to see success on most platforms — and garner valuable leads and business from them — you need to understand how algorithms work. What…
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How to Set a Table for Thanksgiving (Only The Best Ideas)
If you’re hosting Thanksgiving dinner, the food is usually front and center. In fact, you may have already planned the meal, jotted down a shopping list, and assigned sides and desserts to friends and family members. But what about your…
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How to Thrive in a Market Shift
The market is clearly changing — and while that can be scary as a real estate professional, that doesn’t mean all hope is lost. In fact, there’s actually a lot of opportunity in a shifting market, as long as you…
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