20 Ways to Push Yourself Out of Your Comfort Zone in 2020
The new year is right around the corner and it’s the perfect opportunity to take some steps toward growing your real estate business. With that in mind, here are 20 ways to push yourself out of your comfort zone in 2020. Whether you choose to focus on just one or two of these strategies or you try to tackle all 20, let them be a resource on how to take your business to the next level.
1. Set a few SMART goals
Start the year off right by setting a few SMART goals for yourself. By definition, SMART goals are:
- S: Specific
- M: Measurable
- A: Achievable
- R: Relevant
- T: Time-Bound
2. Start each day with a plan
If you find yourself constantly feeling like you’re flying by the seat of your pants, it may be a good idea to create some structure for yourself by starting each day with a plan.
3. Develop — and stick to — a budget
It’s true that, in business, you have to spend money to make money. However, you always want to be sure that you’re spending money wisely. Take the time to create a budget for the year and do your best to stick to it going forward.
4. Organize your workspace
If your desk is overflowing with paperwork and your files are scattered all over the floor, it’s time to get organized. Keep in mind that you can do a similar clean-up with both your physical workspace and your digital files.
5. Find ways to automate your workflow
Automation is the key to keeping your business running, even when you’re not available. Consider investing in an auto-response system for leads or scheduling your social media posts ahead of time.
6. Keep track of your leads
Put simply, if you’re not keeping track of your leads, you’re leaving money on the table. These days, most CRM systems have built-in methods for creating a lead pipeline. Focus on developing a system that works for you so that you can effectively grow your network.
7. Create a follow-up road map
You can also grow your business by creating a comprehensive plan for following up with leads. Whether it’s via an email drip campaign or via a mix of mailings and phone calls, nurturing leads is the key to gaining clients.
8. Refresh your social media presence
The social media industry is always evolving. In 2020, spend some time researching which social media moves make the most sense for you. Then, develop a strategy and put it to work.
9. Mix it up with video content
If you’re unsure of where to start with your social media, consider delving into video content. According to Wyzowl, a content marketing company, 94% of video marketers say video has helped increase user understanding of their product or service.
10. Prioritize consistency
Above all, when you’re trying to grow your business, consistency is what counts. No matter what your goals are for 2020, strive to make consistency a priority.
11. Hire some help
If you’re struggling to take care of all your current business, hiring help might be the perfect step forward. Think about looking for an administrative assistant to help keep track of all your paperwork or a buyer’s agent who can cultivate leads.
12. Reconnect with past clients
What better source of clients is there than satisfied customers? If you don’t have a plan for keeping in touch with past clients, now is the time to put one into action. For instance, you could send them follow-up letters or invite them to a client appreciation event.
13. Ask for reviews and referrals
Though it may be uncomfortable at first, asking for reviews and referrals can help you drum up new business. If you’ve been avoiding this tactic for a while, try to push yourself to make it into a habit.
14. Rediscover networking
Networking is a smart way to connect with others in the industry and to get a sense of how other agents conduct their businesses. Look for events in your area and do your best to attend.
15. Connect with a coach
Those looking to really level up their work habits should consider hiring a coach. Sometimes all it takes to create positive change is a second pair of eyes and a fresh perspective.
16. Take a class (or two)
In the event that you aren’t ready to hire a coach, taking classes is a surefire way to learn new skills. Push yourself to go beyond the minimum requirements for your continuing education and opt for the classes that you think will make the biggest difference for you going forward.
17. Read, read, read
Books can be an excellent resource when you’re focusing on growing your business. Head to your local library or bookstore and see what helpful hints you can pick up.
18. Teach a seminar or workshop
Keep in mind that you don’t just have to be a student. If you’ve been in business for a while, consider teaching a seminar or workshop. It could be a handy tool for prospecting clients or a way for you to connect with your peers.
19. Get involved in your community
When you’re not working, try your best to get involved in the community. Volunteering can be a great way to connect with your neighbors (or potential clients) and can serve as an outlet for expressing your own interest.
20. Remember to take time for yourself
Lastly, remember to take some time for yourself in the new year. The best way to ensure that you’re able to take care of your family, friends, and clients is to make your own self-care a priority.